Interesting facts I bet you never knew about web portals

Even if the Page load speed wasn't a ranking factor it's still important if you are serious about delivering the best quality to your readers. While hardly a normal standard deviation from mean performance in the conventional sense, self-reporting by the application is actual rather than trending in comparison with …

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Propagation of relevance using static pages

It doesn't hurt to have a sitemap and it also improves your basic SEO. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons …

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Tactics around long tail search

As we discovered earlier, if your search result is more compelling than those around it, searchers very well may click on it if it's within the cluster they're evaluating, even if it isn't ranked highest. You may also want to use lists, tables, and graphs as this type of content …

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At last - revealed: the secret to non reciprocal links

Link building outreach is similar. You can augment this gap by buying multiple domain names that satisfy several requirements, with one domain being the primary and others either employing 301 redirects or serving other brand-enhancing purposes. In order to avoid any penalties it is a best practice to nix pages …

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The Broken Link-Building Method

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Stop using keywords in your URLs. Why? Because if you don't know how to optimize a page without slamming keywords into the URLs …

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Auto anchor text

Honestly, I wouldn't suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your 'velocity' or the time passing and frequency of links procured rises too fast - it will look fishy and unnatural. In the early days of the Internet, domain name selection was fairly …

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Why Your Website is Critical

The benefits of a website cannot be overstated. From a search engine optimization perspective, a website is the critical piece to strong business performance. Many brands neglect their website from many different areas or fail to properly monetize and optimize their website to rank well. A website can provide many …

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How do you feel about forums now?

In the coming years, we will not only encounter AI in service calls or in the pedicure of old people but pretty much everywhere: The need to collect and analyze user data in order to obtain intelligent proposals for action is and will remain an everyday occurrence on the Internet …

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Can duplication really make a difference?

A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. Effective e-commerce sites feature customer-centric designs which allow individuals to …

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Start simple, but don't forget html

Breadcrumbs are typically located at the top of every page, just below the banner ads or navigational elements. Breaking down you content into short paragraphs makes it more digestible for your readers. As time goes on, most business websites accumulate content that gets outdated. The searches that people make online …

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Can you optimize your website for Google RankBrain?

They will provide both general and expert information; both quick research questions and purchase-intent queries. In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Keyword page density is a measure of the relative frequency of the word …

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Mobile-First Indexing: Fix issues around disallow

A good SEO campaign, on the other hand, is like building equity in your business that lasts for the long haul. Now, more than 87% of the world's population owns a smartphone of some kind, and so why wouldn't they rush to take advantage of the benefits that voice search …

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Digital experiments: Channel testing and content marketing

What pages do the users leave quickly? One of the most time-consuming parts about link-building is actually finding places that will give you links. Make sure to incorporate images that support your content and use descriptive titles and alt text. When it comes to SEO you have to be patient …

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Things to avoid when dealing with user generated content

You can include this on a contact page, but it's better if you title your page in line with your physical location. Longer blog posts also help with dwell time. Advertisers believe product placements lead to increased awareness and positive attitudes toward the brand. Think about how you can answer …

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Actionable tips on content and Twitter

This is particularly handy when other sites have copied our website pages and neglected to take out the Meta Author tag. Spammers often use automated methods for distributing these comments to a massive array of sites, where some of them inevitably stick.Not only is this an extremely ancient method …

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Make sure your SEO checklist includes indexed pages for best results

But for the most part, comment-based links have no place in a modern campaign. Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. How do you ensure users have a positive experience? Unsurprisingly, larger companies tend to outspend smaller firms when it …

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Dealing with Google negativity in relation to inbound links

If you're only managing one site, there's another way to spot trends: by measuring specific pages versus rankings via spreadsheet. When you write a blog post and try to optimize it for keywords, it's great when you start to get regular ongoing traffic for those keywords. As a digital marketer …

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Informative details on improving snippets with better analytics

Well, we'll see Zebra, Koala and Irish Wolfhound soon. Choose Relevant Images - It can be tempting just to attach any cool-looking picture that you might have taken to your next blog post, but you need to make sure that you're using the most relevant images for the most relevant content …

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Things to avoid when dealing with mobile search

Don't forget about your customers. See this page for more information on titles and the description snippet. Recall your own search behavior on Google. You want to engage your audience and draw their attention to your website, where hopefully they?ll be inspired to explore your products and eventually make …

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What you should have asked your teachers about SEO

People won't click on vague page titles in search engines like they will on social media. It cares whether your page can actually help someone. Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone …

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Reasons why marketers love bounce rates

Many factors, though known however, not understand clearly, are site speed and crawler access control, which determine the rank of the page. To do this effectively, you need to dedicate hours of time to keyword research and competitive analysis. Secondly, a link from one site to another acts as a …

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How does click through rate improve search rankings?

I will focus on the aspect of the sponsored results (PPC - Pay Per Click) and how we can improve our position in these results using SEO (Search Engine Optimization) techniques. Online video is huge and is only going to get bigger. After Google's Exact Match Domain update, the importance of …

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UK Tour Highlights

When planning a UK vacation, London is always the first port of call. However, which other places should one include on a visit to Great Britain. Here we take a look at some of the options:

Scottish Lochs & Mountains

Scotland’s wild places abound in breathtaking views: spray-dashed coasts; glinting …

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Getting Kids Excited About The Outdoors

How do you get a youngster excited about the outdoors? How do you compete with the television and remote control? How do you prove to a kid that success comes from persistence, spirit, and logic, which the outdoors teaches, and not from pushing buttons?

The answer is in the Ten …

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The lazy way to plugins

It doesn't matter how many articles you write if the content is poorly researched, obviously written by a non-native speaker, or is negligent about the nature of your industry. How will they benefit from giving you a brand mention, link, or space to publish content on their site? By directly …

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A do-it-yourself guide to indexed pages

Authority is partially calculated based on the quality and appearance of your site, but the bigger factor is the quantity and quality of links you have pointing to your site. Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize …

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What are the merits of link building on today's web?

Today, the search engines have developed so closely to one another that one set of rankings is almost indistinguishable from the other. If Google observes the presence of malware on your site, it will add a warning for users next to your listing in the search results. For example, let's …

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The professional approach to local search

In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website …

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Apply these secret techniques to help with stickiness

Marketers can enhance relationships when they acquire more in-depth customer information such as hobbies, interests, attitudes, and opinions. Phrase Match also already trigger on close variants. The IFTTT tool is perfect for streamlining some of the challenges that come with constant prospecting and outreach. This year, aim to have all …

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What Other Factors Influence SEO?

Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. Once you know what the business is …

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The tightening up of topical trust flow

Data analysis works in concert with the creative elements to aid the practitioner in navigating the decision-making process. Make no mistake, negative SEO is a severe threat to your website and can decimate years of search efforts within a few days. Just don't use this to try and cover up …

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Design + web crawlers = Greatness

Bad content truly can do long-lasting damage to your website, brand and business. Deepen coverage at each level before moving up. A detailed overview of your website (website analysis) and how your website ranks on Google are the first steps. Cut corners on this one at your own peril.

Is …

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