Reasons that marketers love quality

Social publishing isn't just about getting eyes on your latest and greatest pieces-it can also be a way to revitalize an older piece that has lost momentum, or make sure all your followers see all your content at some point in time. Each meta description should be uniquely crafted and …

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Unify strategy and message across channels

Google doesn't determine a "brand" like you and I do - the algorithm looks at quality signals dictating the authority or "brand" power of a website. The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or …

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Clove Creek

Near our little house in the woods runs a lovely rushy stream, Clove Creek. While it’s often brisk and prosperous, it takes a huge spring thunderstorm to understand how such a modest flow could carve out the dramatic and beautiful area known locally as The Gorge. Find cool things …

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Why SEO and Content Projects Fail

Over the years I've seen so many disconnects and underutilization of SEO and content creation, which made brands lose money. As an SEO Services subject-matter expert and enthusiast, it was hard to not take personally so many claims that SEO was bunk science and didn't work; yet when I'd probe …

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The dead mannequin

The figure in blue overalls to which he referred at once drew every eye. It was not elegant or elegantly disposed, as were the others in that window. And there was something else about it that provoked a sudden shriek, and a flop, from someone in the crowd. Most of …

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What causes osteoarthritis?

Your GP will probably be able to diagnose Osteoarthritis if you present with these symptoms and signs. Your GP may examine your joints to check for tenderness, swelling and bony growths and may want to see if your movement is restricted. Your GP may also ask if your joints ‘creak …

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Things you most likely didn't know about content

New businesses should consider targeting long-tail keywords, especially in competitive markets. Identify the root cause of the problem. On-page SEO refers to factors on your own website that you can optimize such as the underlying code and the content. If your service is only satisfactory, they may not be moved …

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Types of site changes brought on by domain authority

Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. Although you'll only probably use one …

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Ensure more convenience for users by using URLs

A great starting point is to read more about all the ranking factors that affect your position in the SERPs. Hosting is important to SEO for many reasons. The more content you have on your site, the more opportunities you'll have to appeal to your audience, attract new visitors, and …

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Tightening up on link building

If you're pursuing SEO yourself, you'll inevitably hear of Google's SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And if you're doing SEO on your own you may read about a foolproof method to achieve rankings, just to find out …

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More importance is given to backlinks

They won't kill your SEO campaign, but they won't help you either. PR brings these two aspirations together to form an interdependent relationship with mutual benefits. Getting screen time from visitors to a site depends on how well you know who you're trying to target and how much you can …

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Short Story: The truth about duplication

On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. For example, the Google …

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Clarification about link exchanges

Here's a hint: If you are writing primarily with the goal of impressing the search engines, that is just the opposite of writing naturally. In most cases, overt solicitations for products or services aren't welcome. The relevance of a website that is not updated, decreases for the Google algorithm because …

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The worst advice I've heard about link bait

The first is that no matter what, you're going to make mistakes, and when you do, there will be nobody to step in to take responsibility or help you figure out what to do to fix them. Google can't infer or "make sense of pictures, colours or music." So it …

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Interesting facts I bet you never knew about splogs

At the very least, you should sign up with Google Business Places so Google has your relevant information and people know how to contact you. Corporate companies and enterprises started hiring SEO Company and SEO specialist in the mid-1990s. Keyword stuffing and bulk directory submissions no longer hold the SEO …

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So what if you have an existing site?

Google itself has repeated, time and time again, that posting links to your site is not the best way to increase your rank, and that instead, you should only focus on creating a great user experience. As an owner or stakeholder in a website, you must take the time to …

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How to turn forums into success

Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it's extremely important to operate within their guidelines lest your site gets penalized and you lose all of your traffic. A webpage is considered loaded as "document complete" when it has loaded enough to allow a …

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Is this the end of search engine spiders as we know it?

Social media allows dissatisfied customers to instantly vent about bad experiencesto enormous audiences, where little forgiveness of mistakes takes place. These are long phrases, sometimes colloquial, like "where's the best place for chicken tacos" instead of the basic "chicken tacos." Generally, the longer the query becomes, the lower the volume …

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The best advice I've listened to about ROI

As I mentioned before, HTML sitemaps exist as a page on your site, visible to both human visitors and search engine crawlers. Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to 'build …

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The ugly truth about forums

Engagement can be built by offering incentives andreasons for the consumer to interact with a company. It should be very clear that if you are solely using PPC as your conduit for search engine traffic, you are missing out on the broader picture. Consumers seeing an advertisement in a different …

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Apply these secret techniques to help with javascript

Knowing where to find good keywords and the proper way to work them into a website's copy is important, but it's only a small part of Search Engine Optimization process. A little known yet enormously effective strategy for improving the results from local search results is by using reviews to …

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Fascinating bounce rates tactics that can help your business grow

Link building is working to acquire backlinks that lead to your site. Wondering why you need backlinks? Having high-quality backlinks is one of Google's most important ranking factors for sites to show high up in search results. These links show authority. It's almost as if the other site's link is …

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More focus is put on search engine spiders

If your business is in the UK and you are selling into the US you could be going home just as the US traffic starts so you will need to consider how you handle customer service from an international perspective. Never sell yourself short and never assume anyone knows your …

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The tightening up of above the fold

Does Google have a specific length requirement for getting your content indexed? If content can be reproduced without much effort, then it is most likely not valuable, and if it is not valuable then it is a waste of your readers' time. Don't make the mistake like many webmasters do …

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Here is a quick way to solve a problem with landing pages

When writing SEO content, you need to consider what people are searching for and include keywords that are commonly searched and relevant to your business and industry. From the home page you can access main category pages related to specific types of clothing. Creating content which is informative and appeals …

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Making sure you can access the new environment

Very rarely do customers purchase from you the first time they visit your site. Smaller hosting providers will often charge more for the domain name than you really need to pay. Let's be clear, though: there's never a guarantee of a page one or #1 rank, and with SEO guidelines …

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Personalization counts: how does page rank fit into this?

You should instead indicate to mobile browsers using the viewport meta tag that a page should adjust its content to match the width of the device. Are any of your friends or employees building these links with good intentions? This happens to be one of the most pivotal components of …

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The hidden agenda of site submissions

Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. Have you thought about the exact ways people might be searching for your goods? Have you ensured that search engines can properly read your website? Ongoing content is your …

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Optimization ensures the Website is easy to index

Having an attractive site that has well designed sales funnel is one part of the puzzle; but if you build it, will they come? On-page SEO (also known as "on-site" SEO) is the act of optimizing different parts of your website that affect your search engine rankings. Most major forms …

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Why keywords matter

Be aware that any search engine spider contains "time-out" code that prevents it from fully indexing a site that loads too slowly. If your web pages are large and your hosting provider is slow, this could present a real barrier to your full site being indexed. When designing your site …

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Specific is the new epic content

Google recommends creating valuable content for website users and not to focus on tricks such as hidden text or other unauthorized techniques. Pictures garner attention more effectively than words. Your organic traffic is the traffic that finds your site after performing a search, either using branded or non-branded terms. However …

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