Actionable tips on bounce rates and Twitter

Getting screen time from visitors to a site depends on how well you know who you're trying to target and how much you can tickle them. Once you When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. We get …

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The latest trends in anchor text

Private brands and private labels have grown in usage. Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link …

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Clarification about site submissions

Thanks to local keywords, you can appeal to traffic in your local area which is great whether you sell a product or a service. Use the journalistic convention of the inverted pyramid, with the most important information at the beginning of each page. Matching - Existing and New Content Our approach …

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The hidden agenda behind search queries

It's important to have your keywords in titles, URLs, subheadings and body text. The marketing professionals involved in the communication process pay attention to each aspect of the communications model to ensure that every audience encounters a consistent message. A variety of studies support the idea that Google incorporate social …

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Invest in bounce rates

Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very …

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Avoid buzzwords and technical jargon

Use SEO strategies to build online visibility. Research your target audience - If you've ever tried to do anything in the dark, then you obviously know how difficult it can be - trying to do SEO without knowing who your target audience is, or what they want, is the exactly same. Google …

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Latest developments in scraping

Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by Bing, Google, and other search engines are reactions to deceptive marketing practices. The guidelines are as close as you will get to having a check list …

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Does the extra s even matter? S for Security

This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. Various HTML elements can be altered to target certain keywords to improve a page's ranking. It does not have to be done all at once, and it usually never …

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Lessons I've learned from webmaster tools

Wouldn't it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most …

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How do you feel about link research now?

One hundred percent of searchers look at the first organic result, whereas only 50 percent look at the first paid result. One approach to avoiding thin content is to pay attention to page word count. Add internal links to the taxonomies the post belongs to Perhaps that's where the biggest …

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Improving Site Structure by uitlising schema markup

You never want to leave anyone (especially search bots) guessing what your content is about. That's why you need to name URL paths using easy to understand language that spells out the content precisely. Windows filenames are case-insensitive, whereas Linux filenames are case-sensitive. Tools like IFTTT are a great way …

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Boost site speed and utilise URLs

On Linux you can have a.html, A.html, a.Html, and a.HTML all residing in the same folder as different files. Instead of Internet-based churn and burn we'll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use …

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Why most people will never be great at white hat SEO

If a search gives no cues about context or intent, Google will suggest ways the user can refine his or her search to improve context and results. XML sitemaps and RSS/Atom feeds, in their core, are lists of URLs with metadata attached to them. When done well, social media …

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Useful tips from experts in indexed pages

The Moz plugin will show you the Page Authority (PA), Domain Authority (DA), number of inbound links, internal links, and number of inbound links from root domains (RD) - essentially the home page of another website. A great way to up your SEO in a general sense is to regularly update …

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Grab readers with headlines

Emotions and other feelings can lead to poor choices. Keeping track of web page or site rankings is one of the most common activities of any SEO practitioner. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Publishing pages …

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Things you most likely didn't know about bounce rates

Optimizing for niche keywords helps to attain greater conversion rates. Research can also be automated in many ways. It's important to monitor the backlinks your site is accumulating Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic.

Base your …

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The truth about plugins

Globally integrated marketing communications efforts are guided by the IMC planning process. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs …

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Clarification about citations

SEO success relies heavily on the keywords you choose to target. Don't be too focused on creating backlinks, instead focus on the END Goal. Brand infringement remains both a domestic and international problem. A PURL contains a personalized preloaded web page that contains the customer's personal data, contact information, purchase …

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Why hits matter

Thus, your website should have clean, search and user-friendly code, and navigation; this will ensure users stay longer on your site, which Google will treat as a sign of trust and usefulness. Tying your domain name to a hosting provider often comes with a lot of red tape if you …

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Businesses are born out of ideas

Forget dense blocks of text with no images. Instead, create content with lots of headers, that's well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff …

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Succeeding in SEO means paying attention to content

To put it briefly, the best way to fix thin content is to expand upon it in the place it is most relevant and to organize it appropriately. Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back …

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Aligning your goals in relation to splogs

Consumers seeing an advertisement in a different medium are more likely to recall the ad than when it appears in only one. The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. What browsers will …

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Tell me more about page impressions

The person who has the responsibility of managing the homepage's search performance should also have some level of influence. An SEO keyword is a popular search term your core audience looks for on a regular basis. One issue often cited by those who believe links aren't as important to SEO …

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So what gives?

The stronger the backlink profile of a site, the more PageRank their links will pass. In the past, Google would only give a website real estate in the top two positions for a given keyword. Be sure to includes "Share" buttons on your webpages to help engagement scores. Content that …

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Learn to do anchor text like a pro

SEO or Search Engine Optimisation is the process of using keywords and relevant clear content to aid businesses move up search engine results pages. If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is …

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To get fast rankings, you need metrics

Not all duplicate content is a bad thing. Paid link-building is considered black hat SEO and is likely to incur a penalty. An index is another name used by a search engine for a database. You should consider having access to URL rewriting (.htaccess or httpd.conf configuration files), web …

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Latest developments in static pages

Yes, in a vacuum having 10 pages versus having 2 pages is a good thing. Personalization is one of the most talked about frontiers in search. Title tags and meta descriptions are important elements of your website's content. The title tag and the meta description tags should include keywords relevant …

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