You may also want to avoid including a link with every post-but I'll touch on this in the next section. SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site. The key to growth is to set yourself up for …

You should also make sure the keyword is usable. The concept of affect referral suggests that consumers choose brands they like the best or the ones with which they have Although the measurement is still at an early stage, it's still useful to understand the difference between text and voice …

When same-meaning close variants rolled out to exact match keywords last fall, the joke was that phrase match was more exact than exact match. It was only then that I realized the site had been hacked. E-Commerce websites such as Ebay can also submit product lists and promotions to viewers …

Content creation is a valuable asset to your SEO campaign. Domain age is a ranking factor. Cookieless domains are useful because a browser can connect to more than one at a time. Your hosting provider may also provide tools that you can install such as an antivirus.

Propagation of relevance …

As a result of the update, you're ranking lower. Bad SEOs look to 'gurus' for advice and guidance. If a company is willing to resort to such low-quality cheap tactics for their advertising, they're probably willing to pull a similar stunt in their link building process. You'll see the page …

Later in our list of SEO tricks, we'll go into more detail about YouTube as a search engine. But that is not true. Say that you have two versions of your page: one targeting UK readers with British English spellings, and one targeting US readers with American English spellings. A …

SEO isn't something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I've spent almost fifteen years learning about SEO and I'm thankful I did because I feel each hour of learning has paid itself back over and over again. Momentum means running …

Updates matter because they affect how search works in general, including how your site is displayed and how users interact with it. You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create …

For example, if your product page is thin, you can add unique content in the form of a detailed explanation. Keep reaching out to new influencers. Any new pages or significant amounts of information added to a webpage are noted by Google. Optimize your page speed.

Making the most of …

The scale and pacing of your operation is important to consider; by "scale," I'm referring both to your frequency of building links and the number of high-tier publishers you use, and by "pacing," I'm referring to how quickly or slowly you increase that frequency. Because there are so many sources …

SEO is a long-term commitment that offers long-term results. Know that good SEO isn't going to take a few days and you won't see huge results in weeks. SEO takes months, but the benefits last for years. The modern search engine is almost algorithm-agnostic, meaning you have to pay less …

The lack of knowledge about these brands usually eliminates them as alternatives. Experienced agencies, on the other hand, may already have well-established connections. People who come to your website must find it easy to look for relevant information and the search feature can help with this. The open source community …

Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to Google's SEO ranking algorithm. The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines "crawl" the web …

Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. Use headings, lists, and bullets. Around 2009, Google began a major crackdown …

Make sure the robots tag is included in your meta tags to improve crawling rates. It's statistically more likely that a user will visit websites that appear on the first page of their search. The social media landscape rapidly evolves. TTFP, which stands for time to first byte is a …

A 'three clicks' rule says that any information on a website should be available for a user within no more than three clicks. This is how you should plan it. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help …

While link quantity is still important, content creators and SEO professionals are realizing that link quality is now more important than link quantity, and as such, creating shareable content is the first step to earning valuable links and improving your off-page SEO. Link schemes are bad for everyone involved. One …

When it comes to choosing a development platform, you should consider the comfort level of the organization and the internal expertise. This will help you ensure that you're executing on your goals, like if you have a target of publishing 10 new links a month, but will also help you …

After all, your dish must appeal to readers for you to rank high. Using high-quality and compelling images throughout your content helps break up some of the text while also working to keep your audience engaged. The hierarchy of effects model features similarities with theories regarding attitudes and attitudinal change …

You probably thought of cutting corners and hiring inexperienced people to do the job for you, and that likely won't get you places or raise your ranking effectively. In contrast, any person who happens to be in the area and has a cell phone can post a tweet with a …

Integrity is the essence of everything successful. Use tools of that nature, and some of the ones listed below to take an educated guess on how each of your potential keywords will perform. In case you aren't familiar, the main goal of SEO is increasing the likelihood that your website …

If consumers visualize a picture in their imaginations, the effect may be greater than actually viewing a visual. Choosing the right SEO team also includes receiving regular updates in the form of tangible analytics reports. Rather it is taking an active role setting up the signposts that help them find …

SEO can be defined as an aggregate of all the work necessary to produce a high volume of referral hits from search engines, web directories, and other websites, with the ultimate goal of making the website popular. The three types of search algorithms are on-site, off-site, and whole-site algorithms. As …

For a 57 percent majority of marketing professionals, on-page content development is effective. A great and fast way to convey your goal is by using headlines and taglines. Accordingly, one of the best ways to expand your link building strategy is to try and build links on as many new …

Good link campaigns are time consuming but valuable for every Web site seeking new business. Failure is fine, but denial is not. Avoid the use of symbols in URLs and prefer more human readable alternatives. A website requires high on and off site SEO work and services such as Social …

Therefore, it is easy for marketers to get confused in the web maze. With advancements in voice search technology, media is a growing importance and your entire site will benefit from taking the steps above. Before we close this chapter, we will cover the important topics of website usability and …

Some newer pages may not appear in the results, since the robots have yet to re-crawl the site and find the recent additions. What external channels are passing the most authority to you? Marketers send event-targeting emails to those who might attend a specific occasion. The modern sales funnel is …

With the exception of paid search and paid ads, all the other tactics intertwine and affect each other. Once a company adopts SEO as part of its online strategy, everything becomes easier. Google searches for open content that is readable and easily navigated. There are a lot of links floating …

Still, as long as you focus on long-term relevance and value, you will manage to create content that is timeless and powerful. So if the image is decorative, keep it out the way - either make it a background image or set ALT= (don't just leave the ALT text off, as …

Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. You can hire yourself an SEO expert who is well-versed in what's necessary to gain momentum in an SEO campaign …

If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn't? What if the traffic to your blog is (slightly) decreasing? What do you do? When a search engine spider crawls your website it cannot rate its design nor measure …

But that's not all. Not only are people more eager than ever to consume content in video format, video also helps increase your ranking with the search engines. The first step in optimising your site is to work out which keywords are going to give you the right visitors as …

SEO and content marketing go hand in hand. In the olden days of SEO, meta descriptions were important parts of optimization to get right. Always try to think about what your users are looking for, their wants and their needs. You will not be able to control when Googlebot and …

Pieces like infographics or whitepapers tend to get shared often, circulating online and attracting thousands of natural links at a time. The amount of documents recorded here is less important than the high quality standard. It is also worth checking out your main competition to see which keywords they are …

Even if the Page load speed wasn't a ranking factor it's still important if you are serious about delivering the best quality to your readers. While hardly a normal standard deviation from mean performance in the conventional sense, self-reporting by the application is actual rather than trending in comparison with …

It doesn't hurt to have a sitemap and it also improves your basic SEO. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons …

As we discovered earlier, if your search result is more compelling than those around it, searchers very well may click on it if it's within the cluster they're evaluating, even if it isn't ranked highest. You may also want to use lists, tables, and graphs as this type of content …

If you want a better SEO ranking and more happy returning customers, you have to make sure that they get the very best user experience. Reliable hosting and a fast website are the two most important (yet very affordable) investments any website owner should do. SEO changes quickly. Information that …

Link building outreach is similar. You can augment this gap by buying multiple domain names that satisfy several requirements, with one domain being the primary and others either employing 301 redirects or serving other brand-enhancing purposes. In order to avoid any penalties it is a best practice to nix pages …

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Stop using keywords in your URLs. Why? Because if you don't know how to optimize a page without slamming keywords into the URLs …