When it comes to choosing a development platform, you should consider the comfort level of the organization and the internal expertise. This will help you ensure that you're executing on your goals, like if you have a target of publishing 10 new links a month, but will also help you …

After all, your dish must appeal to readers for you to rank high. Using high-quality and compelling images throughout your content helps break up some of the text while also working to keep your audience engaged. The hierarchy of effects model features similarities with theories regarding attitudes and attitudinal change …

You probably thought of cutting corners and hiring inexperienced people to do the job for you, and that likely won't get you places or raise your ranking effectively. In contrast, any person who happens to be in the area and has a cell phone can post a tweet with a …

Integrity is the essence of everything successful. Use tools of that nature, and some of the ones listed below to take an educated guess on how each of your potential keywords will perform. In case you aren't familiar, the main goal of SEO is increasing the likelihood that your website …

If consumers visualize a picture in their imaginations, the effect may be greater than actually viewing a visual. Choosing the right SEO team also includes receiving regular updates in the form of tangible analytics reports. Rather it is taking an active role setting up the signposts that help them find …

SEO can be defined as an aggregate of all the work necessary to produce a high volume of referral hits from search engines, web directories, and other websites, with the ultimate goal of making the website popular. The three types of search algorithms are on-site, off-site, and whole-site algorithms. As …

For a 57 percent majority of marketing professionals, on-page content development is effective. A great and fast way to convey your goal is by using headlines and taglines. Accordingly, one of the best ways to expand your link building strategy is to try and build links on as many new …

Good link campaigns are time consuming but valuable for every Web site seeking new business. Failure is fine, but denial is not. Avoid the use of symbols in URLs and prefer more human readable alternatives. A website requires high on and off site SEO work and services such as Social …

Therefore, it is easy for marketers to get confused in the web maze. With advancements in voice search technology, media is a growing importance and your entire site will benefit from taking the steps above. Before we close this chapter, we will cover the important topics of website usability and …

Some newer pages may not appear in the results, since the robots have yet to re-crawl the site and find the recent additions. What external channels are passing the most authority to you? Marketers send event-targeting emails to those who might attend a specific occasion. The modern sales funnel is …

With the exception of paid search and paid ads, all the other tactics intertwine and affect each other. Once a company adopts SEO as part of its online strategy, everything becomes easier. Google searches for open content that is readable and easily navigated. There are a lot of links floating …

Still, as long as you focus on long-term relevance and value, you will manage to create content that is timeless and powerful. So if the image is decorative, keep it out the way - either make it a background image or set ALT= (don't just leave the ALT text off, as …

Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. You can hire yourself an SEO expert who is well-versed in what's necessary to gain momentum in an SEO campaign …

If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn't? What if the traffic to your blog is (slightly) decreasing? What do you do? When a search engine spider crawls your website it cannot rate its design nor measure …

But that's not all. Not only are people more eager than ever to consume content in video format, video also helps increase your ranking with the search engines. The first step in optimising your site is to work out which keywords are going to give you the right visitors as …

SEO and content marketing go hand in hand. In the olden days of SEO, meta descriptions were important parts of optimization to get right. Always try to think about what your users are looking for, their wants and their needs. You will not be able to control when Googlebot and …

Pieces like infographics or whitepapers tend to get shared often, circulating online and attracting thousands of natural links at a time. The amount of documents recorded here is less important than the high quality standard. It is also worth checking out your main competition to see which keywords they are …

Even if the Page load speed wasn't a ranking factor it's still important if you are serious about delivering the best quality to your readers. While hardly a normal standard deviation from mean performance in the conventional sense, self-reporting by the application is actual rather than trending in comparison with …

It doesn't hurt to have a sitemap and it also improves your basic SEO. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons …

As we discovered earlier, if your search result is more compelling than those around it, searchers very well may click on it if it's within the cluster they're evaluating, even if it isn't ranked highest. You may also want to use lists, tables, and graphs as this type of content …

If you want a better SEO ranking and more happy returning customers, you have to make sure that they get the very best user experience. Reliable hosting and a fast website are the two most important (yet very affordable) investments any website owner should do. SEO changes quickly. Information that …

Link building outreach is similar. You can augment this gap by buying multiple domain names that satisfy several requirements, with one domain being the primary and others either employing 301 redirects or serving other brand-enhancing purposes. In order to avoid any penalties it is a best practice to nix pages …

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Stop using keywords in your URLs. Why? Because if you don't know how to optimize a page without slamming keywords into the URLs …

Honestly, I wouldn't suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your 'velocity' or the time passing and frequency of links procured rises too fast - it will look fishy and unnatural. In the early days of the Internet, domain name selection was fairly …

The benefits of a website cannot be overstated. From a search engine optimization perspective, a website is the critical piece to strong business performance. Many brands neglect their website from many different areas or fail to properly monetize and optimize their website to rank well. A website can provide many …

In the coming years, we will not only encounter AI in service calls or in the pedicure of old people but pretty much everywhere: The need to collect and analyze user data in order to obtain intelligent proposals for action is and will remain an everyday occurrence on the Internet …

Website performance is important. Chunky blocks of text just bore and intimidate readers - not what you want. For best results, it is best to keep paragraphs short (2-4 sentences). That way all the important content of a page, such as navigation and info texts will be in the user's field …

A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. Effective e-commerce sites feature customer-centric designs which allow individuals to …

Breadcrumbs are typically located at the top of every page, just below the banner ads or navigational elements. Breaking down you content into short paragraphs makes it more digestible for your readers. As time goes on, most business websites accumulate content that gets outdated. The searches that people make online …

They will provide both general and expert information; both quick research questions and purchase-intent queries. In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Keyword page density is a measure of the relative frequency of the word …

A good SEO campaign, on the other hand, is like building equity in your business that lasts for the long haul. Now, more than 87% of the world's population owns a smartphone of some kind, and so why wouldn't they rush to take advantage of the benefits that voice search …

What pages do the users leave quickly? One of the most time-consuming parts about link-building is actually finding places that will give you links. Make sure to incorporate images that support your content and use descriptive titles and alt text. When it comes to SEO you have to be patient …

You can include this on a contact page, but it's better if you title your page in line with your physical location. Longer blog posts also help with dwell time. Advertisers believe product placements lead to increased awareness and positive attitudes toward the brand. Think about how you can answer …

The go-to example is Yelp, an aggregator of local business information and customer reviews, but there are several other sites with a niche focus, such as UrbanSpoon or TripAdvisor. So, why not give it a try? So, they'd punish your site accordingly. Why wouldn't Google use your meta description?

Think …

This is particularly handy when other sites have copied our website pages and neglected to take out the Meta Author tag. Spammers often use automated methods for distributing these comments to a massive array of sites, where some of them inevitably stick.Not only is this an extremely ancient method …

But for the most part, comment-based links have no place in a modern campaign. Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. How do you ensure users have a positive experience? Unsurprisingly, larger companies tend to outspend smaller firms when it …

If you're only managing one site, there's another way to spot trends: by measuring specific pages versus rankings via spreadsheet. When you write a blog post and try to optimize it for keywords, it's great when you start to get regular ongoing traffic for those keywords. As a digital marketer …

Well, we'll see Zebra, Koala and Irish Wolfhound soon. Choose Relevant Images - It can be tempting just to attach any cool-looking picture that you might have taken to your next blog post, but you need to make sure that you're using the most relevant images for the most relevant content …

Don't forget about your customers. See this page for more information on titles and the description snippet. Recall your own search behavior on Google. You want to engage your audience and draw their attention to your website, where hopefully they?ll be inspired to explore your products and eventually make …

People won't click on vague page titles in search engines like they will on social media. It cares whether your page can actually help someone. Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone …