Breadcrumbs are typically located at the top of every page, just below the banner ads or navigational elements. Breaking down you content into short paragraphs makes it more digestible for your readers. As time goes on, most business websites accumulate content that gets outdated. The searches that people make online …

They will provide both general and expert information; both quick research questions and purchase-intent queries. In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Keyword page density is a measure of the relative frequency of the word …

A good SEO campaign, on the other hand, is like building equity in your business that lasts for the long haul. Now, more than 87% of the world's population owns a smartphone of some kind, and so why wouldn't they rush to take advantage of the benefits that voice search …

What pages do the users leave quickly? One of the most time-consuming parts about link-building is actually finding places that will give you links. Make sure to incorporate images that support your content and use descriptive titles and alt text. When it comes to SEO you have to be patient …

You can include this on a contact page, but it's better if you title your page in line with your physical location. Longer blog posts also help with dwell time. Advertisers believe product placements lead to increased awareness and positive attitudes toward the brand. Think about how you can answer …

The go-to example is Yelp, an aggregator of local business information and customer reviews, but there are several other sites with a niche focus, such as UrbanSpoon or TripAdvisor. So, why not give it a try? So, they'd punish your site accordingly. Why wouldn't Google use your meta description?

Think …

This is particularly handy when other sites have copied our website pages and neglected to take out the Meta Author tag. Spammers often use automated methods for distributing these comments to a massive array of sites, where some of them inevitably stick.Not only is this an extremely ancient method …

But for the most part, comment-based links have no place in a modern campaign. Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. How do you ensure users have a positive experience? Unsurprisingly, larger companies tend to outspend smaller firms when it …

If you're only managing one site, there's another way to spot trends: by measuring specific pages versus rankings via spreadsheet. When you write a blog post and try to optimize it for keywords, it's great when you start to get regular ongoing traffic for those keywords. As a digital marketer …

Well, we'll see Zebra, Koala and Irish Wolfhound soon. Choose Relevant Images - It can be tempting just to attach any cool-looking picture that you might have taken to your next blog post, but you need to make sure that you're using the most relevant images for the most relevant content …

Don't forget about your customers. See this page for more information on titles and the description snippet. Recall your own search behavior on Google. You want to engage your audience and draw their attention to your website, where hopefully they?ll be inspired to explore your products and eventually make …

People won't click on vague page titles in search engines like they will on social media. It cares whether your page can actually help someone. Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone …

The reason you want to limit your title tag to only seven words is because Google places a weight (level of importance) on each word in your title tag. Google raters use this framework to assess content creators, Let's get one thing straight from the very beginning. If you care …

Many factors, though known however, not understand clearly, are site speed and crawler access control, which determine the rank of the page. To do this effectively, you need to dedicate hours of time to keyword research and competitive analysis. Secondly, a link from one site to another acts as a …

I will focus on the aspect of the sponsored results (PPC - Pay Per Click) and how we can improve our position in these results using SEO (Search Engine Optimization) techniques. Online video is huge and is only going to get bigger. After Google's Exact Match Domain update, the importance of …

When planning a UK vacation, London is always the first port of call. However, which other places should one include on a visit to Great Britain. Here we take a look at some of the options:

Scottish Lochs & Mountains

Scotland’s wild places abound in breathtaking views: spray-dashed coasts; glinting …

How do you get a youngster excited about the outdoors? How do you compete with the television and remote control? How do you prove to a kid that success comes from persistence, spirit, and logic, which the outdoors teaches, and not from pushing buttons?

The answer is in the Ten …

It doesn't matter how many articles you write if the content is poorly researched, obviously written by a non-native speaker, or is negligent about the nature of your industry. How will they benefit from giving you a brand mention, link, or space to publish content on their site? By directly …

Authority is partially calculated based on the quality and appearance of your site, but the bigger factor is the quantity and quality of links you have pointing to your site. Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize …

Today, the search engines have developed so closely to one another that one set of rankings is almost indistinguishable from the other. If Google observes the presence of malware on your site, it will add a warning for users next to your listing in the search results. For example, let's …

Some of these modifications have been so profound that listings of many websites disappeared from the SERPs literally overnight. Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the …

In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website …

Marketers can enhance relationships when they acquire more in-depth customer information such as hobbies, interests, attitudes, and opinions. Phrase Match also already trigger on close variants. The IFTTT tool is perfect for streamlining some of the challenges that come with constant prospecting and outreach. This year, aim to have all …

Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. Once you know what the business is …

Data analysis works in concert with the creative elements to aid the practitioner in navigating the decision-making process. Make no mistake, negative SEO is a severe threat to your website and can decimate years of search efforts within a few days. Just don't use this to try and cover up …

Bad content truly can do long-lasting damage to your website, brand and business. Deepen coverage at each level before moving up. A detailed overview of your website (website analysis) and how your website ranks on Google are the first steps. Cut corners on this one at your own peril.

Is …

Utilizing a combination of both video and slideshow (if executed correctly) would make for a significant uplift in time on page and interactive metrics. Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content …

Local SEO services can help any kind of industry, from a small craft store in town to an obscure restaurant in a city alleyway. This marketing strategy doesn't just work for retail and hospitality businesses either, but can drastically help to attract attention to your service business as well. If …

With that in mind, enabling a CDN is optimal not only for visibility purposes, but for the goal which SEO facilitates: conversions. Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. Table …

In the end, you interlink the smaller cluster pages with the pillar content. Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more …

The secret is getting the person to think beyond the advertisement and picture the scene being simulated. Diversity is valuable here too; don't backlink using any one strategy exclusively. Don't skimp on link placement standards. Google and other search engines also use the text of the URL of the page …

Are subject matter experts creating your content? Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. Then, make sure your link points back …

I'd rather have a more relevant link with low authority. I'd hope that was better for traffic, but I'd not really expect it to have the same effect on rankings as a higher authority link with lower relevance. It's almost not a choice; it's a way of thinking. Buzz marketing …

Deception is never the basis of a sound business strategy. Subsequently, the market response from 'A' will be compared to that of 'B'. The technical side of international e-commerce continues to be challenging. Cater to your strengths and upload unique material such as videos, pictures and audio files which people …

As search marketers, we must first gain trust to get a web form fill or conversion. Search engines aim to provide relevant, authoritative, and quick answers to give their users the best customer experience possible and keep them coming back. Now, webmasters could include a tag in the back end …

This wasn't always the case, but Google is now looking at paid links carefully. Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take a few hours, when it really takes a few weeks. This incorrect assumption creates frustration and the frustration …

Find out how to verify a Google My business listing here. Discovering the optimal reach and frequency mix to accomplish the intended objectives without experiencing diminishing returns from extra ads should be the goal. If you don't follow the search rankings of your website and don't know how particular keywords …

Does the content provide insightful analysis or interesting information that is beyond obvious? To fortify their brands, the big industry players will also optimize their sites for the more (broad) popular keywords, irrespective of the conversion rate. If relevance is of utmost importance, this parameter is the one for you …

Always begin your SEO campaign with onpage optimization. Use active voice. The average cost of a paid search campaign on Google can be less than $1 per click, but, naturally, the more popular the keyword, the more you might pay. Site speed plays a vital role in search engine optimisation …

Affective strategies should elicit emotions that lead the consumer to act, preferably by buying the product and subsequently by affecting the consumer's reasoning process. With all of the Google Panda updates, it is extremely important that your content is unique and relevant. Since the ascent of Google as the world's …