Learning means excitement for your brain; think of it as a data party. Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site …

This is how a site like Wikipedia ranks for pretty much everything under the sun. Many webmasters overuse certain keywords on their site (socalled keyword stuffing) and underuse related keywords. Human readers find such pages irritating and Google's spam filters look for these unnatural patterns and penalize them! There are …

At this level, a Google penalty from an egregious error could result in devastating losses of visibility and traffic-so avoid any black hat practices like the plague! However, this will only affect your mobile search rankings. Your writing must be found before you'll have any impact. Mimic your competitors' link …

But the topic is so overrun with misinformation and fearmongering, it's hard to get a straight answer on how penalties work. Head over to Google Analytics and take a look at some of the most popular pages and blog posts of your site. Organic search is a powerful channel for …

Cultures view ideas and objects differently. Strategic Business Insights provides a popular classification of lifestyles using psychographic segmentation. A value proposition is a statement that tells consumers why your products or services are worth paying for. Instead of focusing on what you do or what you sell or why you're …

You may also be able to target keyphrases that you might not have otherwise considered. Your image tags should be short but also clear and easy to read, because the file name will eventually become part of the image URL. For example, https://thispage.com is read as a separate …

Effective marketing demands it. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. If you're waiting to get some backlinks organically from other bloggers then you should stop …

However, because all inbound links will support your domain authority and increase both your national and local ranks, it's unwise to limit yourself to only local sources. It's rarely a good idea to include more than one backlink in a single post-doing so makes your effort riskier in exchange for …

I offer a free initial website for my clients to get them started on improving their organic search results. To better understand what your audience wants to see on your pages, look to the search engine results page (SERP). The old method was one of percentage, making sure your targeted …

Link building agencies have spent years building their businesses to master the art of link building. Hreflang for example. Like all things when it comes to building an effective SEO strategy research is key! Don't be afraid to check out your competitor's sites and other similar websites to see what …

Advertising agencies provide a variety of options. If you search for an identical term on various spider-based search engines, chances are you will get different search engine results. It might be a forum for a particular make and model of car you sell, or a directory for auto dealers in …

Even after Google pointed out that the new RankBrain system had been watching, tweaking, and changing search results on its own for more than a month, few people noticed anything different in their search results. The internet marketer then starts optimizing their websites for the search engines by creating good …

The temptation for many women to go out and buy clothing is a strong one. If you think your wardrobe has a hole that needs filling, you could just take the first opportunity to hit your local stores or surf the Web. But at some point you’ll likely run …

In practice, most directories have an internal search facility and use back-up info from one or more of the search engine indexes; and many search engines incorporate site details from one or more of the directory databases. Is the author of your content a recognized expert in your field? Then …

With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. Many webmasters overuse certain keywords on their site (socalled keyword stuffing) and underuse related keywords. Human readers find such pages irritating and Google's spam filters look for these unnatural patterns and penalize them …

Mini-applications embedded in a banner ad, or widgets, enable a consumer access to some form of dynamic content provided by an external source other than the company where the ad resides. As we can see, both on-page and off-page of the optimization, social media share, website architecture, and many other …

When you architect a website and you place SEO at the forefront of a web project, you're doing two things simultaneously. You're making sure your website will be usable by search engines and your actual website visitors. Overplaying and repeating words is a quick way to find trouble. Did you …

What this means for you is you need to truly understand your industry and who is killing it. There are many ways to do this, but you can start with tools like: Once the full list of unique backlinks has been generated, it's time to identify bad backlinks. New aggregators …

We woudl argue that you should conduct on and off-site SEO before you engage in any big budget marketing plays. Many SEO teams seek to locate individuals to share information and other facts about a brand. These conversations can guide you in the right direction when it comes to seldom-written …

Just imagine a situation where you have a great article with a boring headline that doesn't trigger emotions or create a curiosity gap. I can already hear the crickets chirping... However, it's possible (and, in fact, quite common) to have duplicate content on your site even if you've never plagiarized …

If the content has been optimized with the right keywords in the right density, it has the values and desired SEO power that can bring to you good business and a better Google search engine ranking. Make sure you acquaint yourself with popular blogs in your niche because this audience …

These Google changes happened in 2011, when Google began to realize what was really happening. Keep refining your approach. Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not …

How often did you publish content? Buttons, links and image file names should contain keywords instead of computer generated text, lengthy and hard to index. If you're struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more …

Taking it a step further, assessing what's currently trending in terms of topics, and basing your meta description's phrasing on that can help nail down what may be best for your brand. This part of why having a blog can help build authority. However, you have a lot of options …

Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very …

Avoid italics in HTML. Here is why this strategy works like a charm. It's also important to use keyword identifiers for your brand and company in the page titles of your site, so Google understands who you are-the trick is to avoid too much repetition or any situation that might …

Engage with influencers by asking them questions, replying to them in discussion, or sharing their material. Dedicate yourself to making your users as happy as possible. The following instances of duplicate content are typically caused by editorial reasons, or can be solved through editorial solutions. Plug in all the keywords …

Make your site tell the users' browsers to cache its elements. That way, when the users visit your site again, it will load much faster, since the elements are already there on their computers. It matters even more for mobile devices. Multiple links built on the same publisher will have …

Think of it like a roadmap that makes it easier for search engines to crawl and index your site. There are some tools and strategies we can use here to make sure we get a good selection of keywords together. When users come back, this means more traffic and clicks …

The best SEO service providers include Server SideDesign, Magnetism, Bruce Clay Inc. Bring on the backlinks - but only the good backlinks that give us a lot of boost and credibility, please! Good sitemaps help humans to find what they are looking for and help search engines to orient themselves and …

Google's search bots and individual users may be confused when they see multiple domains for what appears to be one master brand. I'm happy to share some ways to work more of them into your content strategy. You've launched your new website, ready to welcome crowds of new customers. But …

These are the specific questions you should ask yourself before doing any sort of link outreach. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Don't just link to one or two sources all the time. Also, be careful not …

A marketing firm (the reseller/client) will sell link building services or broad SEO services to an end client for a specified price. A backup approach could be to set URLs with session IDs to noindex, but this limits page-level link equity potential in the event that someone links to …

However, keywords still have a power of their own, giving you shorter, more precise phrases to work with, more trackable results, and generally higher potential volume. Use bullet lists. You need to look at your website's analytics to see what actually happens there. You want people to trust in your …

We recommend a minimum of 300 words per page as a rough guideline for identifying pages that are lacking in content. Revenue and costs are normally easy to obtain, because many companies record these numbers for accounting purposes. In other words, in most purchase situations a consumer only considers brands …

Would you feel comfortable trusting this content for issues relating to your money or your life? In SEO planning, instead of frequency, experts use opportunities to see (OTS) or the cumulative exposures achieved in a given time period. Mobile optimization, too, is important for both national and local rankings. You …

More than one domain on the same C-Block indicates ownership by the same party. When we develop back-links, publish visitor content, or basically promote on a website, we want well-known websites because these are the ones that will work. The downside is, of course, that most publishers won't accept content …

Interactive blogs permit visitors to make comments or posts on the site, including those created by the company, company-sponsored sites, and those prepared by independent fans or advocates. Business markets may be segmented based how To go for it and go for everything in terms of search sometimes means that …

More important, learning can occur. Reaching business decision makers at work can be challenging. Backlinks are incoming links to your website from another site. They are an indispensable part of SEO and a prime ranking factor Google takes into account in their PageRank algorithm. A page with multiple backlinks from …

When approaching someone with a link building request, the worst thing you can do is string them along. The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content …