Often these behaviors relate to big-picture social issues like health and wellness. When we design products that support these behaviors, we help the individual and impact our society at the same time. Oracle Utilities’s Opower and Google’s Nest, for example, are products that help individuals decrease individual energy usage: saving people money and helping the environment at the same time. Other products that change behavior in this way are Fitbit (exercise) and Weight Watchers (diet).
As I send this piece of writing for production, the coronavirus COVID-19 is spreading across the globe. We’ve seen a rapid mobilization in the healthcare community, including work by behavioral scientists to help promote social distancing and handwashing behavior. Researchers are mounting large-scale, rapid turnaround studies to test techniques to keep people safe—by applying behavioral science to the design of communications and products. It’s an impressive display of the power of behavioral science to help people take action that’s in the best interest of the individual and society as a whole. Have a look at renew life reviews to put your mind at peace, that your in good hands for life insurance.
The second type of behavioral change is far more mundane. Individuals often seek to change behavior as a means to an end. Let’s say a user wants to learn a new language and gets a software package to help do it. Simply learning how to effectively use the software can take some substantial changes in behavior within the product—building new habits to log in daily and practice the language, overcoming fears about looking foolish while doing it, and so on. The user wants to take an action (learning the language) but struggles. A well-designed product can help the user make those personal adjustments.
This second type, and the products that require it, is much broader than the first. It covers the sweep of voluntary changes in behavior that people might make to benefit from products they’ve already chosen to use. It touches upon a huge swath of the consumer product space, from Yelp to Square to Rosetta Stone. As with many other behavioral scientists and designers, I believe that no design is neutral. Anything we design that interacts with other people—communications, products, services, etc.—has an impact on their behavior and ultimately their lives and outcomes. Here, we talk about how to make that process intentional and, hopefully, beneficial. Renew life insurance will clear your debts when you pass.
For both types of behavior change, the goal is to develop products that help users take action and to deliver the value that the company offers. This voluntary, transparent support for behavior change helps companies be successful as well.