Try to target a hungry crowd by paying attention to LSI

The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Defining primary marketing objectives establishes targets such as higher sales, an increase in market share, a new competitive position, or desired …

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What are the advantages of link bait on today's web?

Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. Sometimes it's the channels the content was published on. Other times it's a mixture of things …

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Don't forget about splogs

Following these guidelines for proper keyword placement shows Google that your keywords are important to your web page and your website. Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. Post-crawling content the Spider stores the indexed page in a …

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More than 80% of internet users use search

It's no surprise that customers are tired of being sold to, particularly across the internet. If you are designing your website yourself and mess up the coding in your website, Google spiders won't be able to read your site efficiently and this can hurt your rankings significantly. Links need to …

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Actionable tips on bounce rates and Twitter

Getting screen time from visitors to a site depends on how well you know who you're trying to target and how much you can tickle them. Once you When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. We get …

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Clarification about site submissions

Thanks to local keywords, you can appeal to traffic in your local area which is great whether you sell a product or a service. Use the journalistic convention of the inverted pyramid, with the most important information at the beginning of each page. Matching - Existing and New Content Our approach …

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Lessons I've learned from webmaster tools

Wouldn't it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most …

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Improving Site Structure by uitlising schema markup

You never want to leave anyone (especially search bots) guessing what your content is about. That's why you need to name URL paths using easy to understand language that spells out the content precisely. Windows filenames are case-insensitive, whereas Linux filenames are case-sensitive. Tools like IFTTT are a great way …

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Things you most likely didn't know about bounce rates

Optimizing for niche keywords helps to attain greater conversion rates. Research can also be automated in many ways. It's important to monitor the backlinks your site is accumulating Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic.

Base your …

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Why hits matter

Thus, your website should have clean, search and user-friendly code, and navigation; this will ensure users stay longer on your site, which Google will treat as a sign of trust and usefulness. Tying your domain name to a hosting provider often comes with a lot of red tape if you …

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So what gives?

The stronger the backlink profile of a site, the more PageRank their links will pass. In the past, Google would only give a website real estate in the top two positions for a given keyword. Be sure to includes "Share" buttons on your webpages to help engagement scores. Content that …

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Everything you need to know about trust rank

You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. In addition to link quality and volume, the anchor text being used …

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The lazy way to cloaking

Social media offers pathways to engage in two-way communications with consumers, at a point of purchase in a retail store, in their homes, or at their places of business. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject …

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Every SEO Plan Is Custom

Smartphones, tablets, and text-messaging systems have created a new landscape and nearly a new language. Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness. It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just …

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Design + analytics = Greatness

An SEO professional without analytics is a blind one; analytics are the key for measuring which tactics work and which do not. Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are …

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Usually, nofollow links do not stand on their own

If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only mention them 3-5 times. Localising your search engine optimisation can offer a range of great rewards to your business. It can do more than …

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