Today, the search engines have developed so closely to one another that one set of rankings is almost indistinguishable from the other. If Google observes the presence of malware on your site, it will add a warning for users next to your listing in the search results. For example, let's …

Deception is never the basis of a sound business strategy. Subsequently, the market response from 'A' will be compared to that of 'B'. The technical side of international e-commerce continues to be challenging. Cater to your strengths and upload unique material such as videos, pictures and audio files which people …

Always begin your SEO campaign with onpage optimization. Use active voice. The average cost of a paid search campaign on Google can be less than $1 per click, but, naturally, the more popular the keyword, the more you might pay. Site speed plays a vital role in search engine optimisation …

Black-hat SEO tactics may give you a temporary boost, but you're inviting penalties and risking a loss of trust with your audience if you try to get to the top of search results using deceit. You should increase brand searches for your business. It's easy to waste hours every day …

Aligning a brand's message with an influencer's motivation will be the key to success. Advertisers believe product placements lead to increased awareness and positive attitudes toward the brand. For example, you may need to remove embedded text on your pages, or remove links that were built using suspicious sources. Knowledge …

Learning means excitement for your brain; think of it as a data party. Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site …

However, because all inbound links will support your domain authority and increase both your national and local ranks, it's unwise to limit yourself to only local sources. It's rarely a good idea to include more than one backlink in a single post-doing so makes your effort riskier in exchange for …

Even after Google pointed out that the new RankBrain system had been watching, tweaking, and changing search results on its own for more than a month, few people noticed anything different in their search results. The internet marketer then starts optimizing their websites for the search engines by creating good …

If the content has been optimized with the right keywords in the right density, it has the values and desired SEO power that can bring to you good business and a better Google search engine ranking. Make sure you acquaint yourself with popular blogs in your niche because this audience …

These Google changes happened in 2011, when Google began to realize what was really happening. Keep refining your approach. Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not …

Would you feel comfortable trusting this content for issues relating to your money or your life? In SEO planning, instead of frequency, experts use opportunities to see (OTS) or the cumulative exposures achieved in a given time period. Mobile optimization, too, is important for both national and local rankings. You …

Think PowerPoint style, not essay. Check your indexed pages (using a site: search) & crawl your site to find duplicate content issues. Typically, people visit Google to help them solve a problem or they're looking for a specific product. During this phase we also perform tasks like keyword research (for existing …

Putting the right keywords in the right places in your content can have a direct impact on rankings and traffic... Currently, the Knowledge Graph is restricted to a handful of categories of information, such as events, famous people, and works of art-you can see it as a small box off …

Blogging is a great way to stay up to date while easily generating new, relevant content. Blogging regularly (ideally once a week at a minimum) can have significant implications for search engine optimization, since each new blog entry represents a new web page. If your site needs to rank well …

A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. A common myth is that keyword density is the major determinant of a webpage's Google search ranking …

Seeking help to write the letters and make improvements may be the best way. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? For other sites, it can mean the number …

It provides tons of data on user behavior that you need to measure the quality of your UX and correct it when necessary. One of the most important elements of a post-Pigeon local optimization campaign is your business's presence on as many third party and local directory sites as possible …

Users will no longer tolerate slow performance in a website. If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won't stick around. Chances are, they'll go to your competitors to find content that's easier to consume. A new form of …

No matter what niche you're in, there are only a finite number of websites from which a backlink is likely to move the needle. If your page includes large images, use a tool like Squoosh, developed by Google Chrome Labs, to compress and reformat your images. Another valuable way to …

Based on context, they begin to assign keywords to pages. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. Instagram enthusiasts tend to be young, wealthy, and female. But …

For a good rule of thumb, keep headers about the same length as your title tags (70 characters or less). Individuals do not have to type a reply or send a video - they can simply talk into their phones. Paid results are auction priced advertisements & are produced for as long …

Raw traffic is generally a rough estimate of success to some degree. The resulting newsletters were almost unreadable. Before you can optimize your website, you have to know what you are optimizing it for. Sometimes the crawler won't visit a web page for months.

The back story of web portals …

You can network with other SEOs as well. Remember that image quality is a vital engagement factor. Be careful not to sacrifice it! We will focus on its important and necessity in digital marketing in this article. On the other hand, if you thin content, search engines will not be …

Every time someone clicks on your ad, you pay the search engine. Action-oriented advertising takes place in the business-to-business sector. Links may very well become "democratized" as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a …

Just imagine a situation where you have a great article with a boring headline that doesn't trigger emotions or create a curiosity gap. I can already hear the crickets chirping... To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business …

The common belief of ranking high in the search results is changing - the content strategies are not the main means, but generating the quality inbound links that stay as a much important SEO element to affect the ranking. What you should do is leverage the business alliances that you do …

Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search …

Crowdsourcing offers an alternative to creating commercials in-house or hiring an external advertising agency. Although the resource investment for monitoring each individual query and providing content for it isn't reasonable, monitoring and building content for categories of queries is a manageable and worthwhile investment. Key insights regarding how, when, and …

Some companies (Black Hats) will happily break the rules to get you to the top in the short term only for you to find you get caught with a Google Penalty that gets you kicked out of search results due to their methods. A new shift in SEO strategy, and …

Your home page should contain the most important links to your site. It's a fact that longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times can lead to significantly lower sales and search engines take the loading times …

Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page's content and tags, and the result is a drop in Quality Score and an unsuccessful campaign. Also, you need to remember …

Using structured data, you can serve Google your address details in the most convenient way. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day …

The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Defining primary marketing objectives establishes targets such as higher sales, an increase in market share, a new competitive position, or desired …

Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. Sometimes it's the channels the content was published on. Other times it's a mixture of things …

Following these guidelines for proper keyword placement shows Google that your keywords are important to your web page and your website. Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. Post-crawling content the Spider stores the indexed page in a …

Advertising offers an excellent venue to increase brand awareness. Heat maps can show how users scroll through your website and point out the parts they never even reach - and, therefore, don't interact with no matter what you put there. All of your basic on-page SEO factors like meta data, header …

It's no surprise that customers are tired of being sold to, particularly across the internet. If you are designing your website yourself and mess up the coding in your website, Google spiders won't be able to read your site efficiently and this can hurt your rankings significantly. Links need to …

Getting screen time from visitors to a site depends on how well you know who you're trying to target and how much you can tickle them. Once you When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. We get …

Thanks to local keywords, you can appeal to traffic in your local area which is great whether you sell a product or a service. Use the journalistic convention of the inverted pyramid, with the most important information at the beginning of each page. Matching - Existing and New Content Our approach …

Wouldn't it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most …