When same-meaning close variants rolled out to exact match keywords last fall, the joke was that phrase match was more exact than exact match. It was only then that I realized the site had been hacked. E-Commerce websites such as Ebay can also submit product lists and promotions to viewers …

Later in our list of SEO tricks, we'll go into more detail about YouTube as a search engine. But that is not true. Say that you have two versions of your page: one targeting UK readers with British English spellings, and one targeting US readers with American English spellings. A …

For example, if your product page is thin, you can add unique content in the form of a detailed explanation. Keep reaching out to new influencers. Any new pages or significant amounts of information added to a webpage are noted by Google. Optimize your page speed.

Making the most of …

When it comes to choosing a development platform, you should consider the comfort level of the organization and the internal expertise. This will help you ensure that you're executing on your goals, like if you have a target of publishing 10 new links a month, but will also help you …

You probably thought of cutting corners and hiring inexperienced people to do the job for you, and that likely won't get you places or raise your ranking effectively. In contrast, any person who happens to be in the area and has a cell phone can post a tweet with a …

Integrity is the essence of everything successful. Use tools of that nature, and some of the ones listed below to take an educated guess on how each of your potential keywords will perform. In case you aren't familiar, the main goal of SEO is increasing the likelihood that your website …

For a 57 percent majority of marketing professionals, on-page content development is effective. A great and fast way to convey your goal is by using headlines and taglines. Accordingly, one of the best ways to expand your link building strategy is to try and build links on as many new …

With the exception of paid search and paid ads, all the other tactics intertwine and affect each other. Once a company adopts SEO as part of its online strategy, everything becomes easier. Google searches for open content that is readable and easily navigated. There are a lot of links floating …

Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. You can hire yourself an SEO expert who is well-versed in what's necessary to gain momentum in an SEO campaign …

SEO and content marketing go hand in hand. In the olden days of SEO, meta descriptions were important parts of optimization to get right. Always try to think about what your users are looking for, their wants and their needs. You will not be able to control when Googlebot and …

A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. Effective e-commerce sites feature customer-centric designs which allow individuals to …

They will provide both general and expert information; both quick research questions and purchase-intent queries. In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Keyword page density is a measure of the relative frequency of the word …

You can include this on a contact page, but it's better if you title your page in line with your physical location. Longer blog posts also help with dwell time. Advertisers believe product placements lead to increased awareness and positive attitudes toward the brand. Think about how you can answer …

The reason you want to limit your title tag to only seven words is because Google places a weight (level of importance) on each word in your title tag. Google raters use this framework to assess content creators, Let's get one thing straight from the very beginning. If you care …

Authority is partially calculated based on the quality and appearance of your site, but the bigger factor is the quantity and quality of links you have pointing to your site. Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize …

Today, the search engines have developed so closely to one another that one set of rankings is almost indistinguishable from the other. If Google observes the presence of malware on your site, it will add a warning for users next to your listing in the search results. For example, let's …

Deception is never the basis of a sound business strategy. Subsequently, the market response from 'A' will be compared to that of 'B'. The technical side of international e-commerce continues to be challenging. Cater to your strengths and upload unique material such as videos, pictures and audio files which people …

Always begin your SEO campaign with onpage optimization. Use active voice. The average cost of a paid search campaign on Google can be less than $1 per click, but, naturally, the more popular the keyword, the more you might pay. Site speed plays a vital role in search engine optimisation …

Black-hat SEO tactics may give you a temporary boost, but you're inviting penalties and risking a loss of trust with your audience if you try to get to the top of search results using deceit. You should increase brand searches for your business. It's easy to waste hours every day …

Aligning a brand's message with an influencer's motivation will be the key to success. Advertisers believe product placements lead to increased awareness and positive attitudes toward the brand. For example, you may need to remove embedded text on your pages, or remove links that were built using suspicious sources. Knowledge …

Learning means excitement for your brain; think of it as a data party. Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site …

However, because all inbound links will support your domain authority and increase both your national and local ranks, it's unwise to limit yourself to only local sources. It's rarely a good idea to include more than one backlink in a single post-doing so makes your effort riskier in exchange for …

Even after Google pointed out that the new RankBrain system had been watching, tweaking, and changing search results on its own for more than a month, few people noticed anything different in their search results. The internet marketer then starts optimizing their websites for the search engines by creating good …

If the content has been optimized with the right keywords in the right density, it has the values and desired SEO power that can bring to you good business and a better Google search engine ranking. Make sure you acquaint yourself with popular blogs in your niche because this audience …

These Google changes happened in 2011, when Google began to realize what was really happening. Keep refining your approach. Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not …

Would you feel comfortable trusting this content for issues relating to your money or your life? In SEO planning, instead of frequency, experts use opportunities to see (OTS) or the cumulative exposures achieved in a given time period. Mobile optimization, too, is important for both national and local rankings. You …

Think PowerPoint style, not essay. Check your indexed pages (using a site: search) & crawl your site to find duplicate content issues. Typically, people visit Google to help them solve a problem or they're looking for a specific product. During this phase we also perform tasks like keyword research (for existing …

Putting the right keywords in the right places in your content can have a direct impact on rankings and traffic... Currently, the Knowledge Graph is restricted to a handful of categories of information, such as events, famous people, and works of art-you can see it as a small box off …

Blogging is a great way to stay up to date while easily generating new, relevant content. Blogging regularly (ideally once a week at a minimum) can have significant implications for search engine optimization, since each new blog entry represents a new web page. If your site needs to rank well …

A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. A common myth is that keyword density is the major determinant of a webpage's Google search ranking …

Seeking help to write the letters and make improvements may be the best way. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? For other sites, it can mean the number …

It provides tons of data on user behavior that you need to measure the quality of your UX and correct it when necessary. One of the most important elements of a post-Pigeon local optimization campaign is your business's presence on as many third party and local directory sites as possible …

Users will no longer tolerate slow performance in a website. If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won't stick around. Chances are, they'll go to your competitors to find content that's easier to consume. A new form of …

No matter what niche you're in, there are only a finite number of websites from which a backlink is likely to move the needle. If your page includes large images, use a tool like Squoosh, developed by Google Chrome Labs, to compress and reformat your images. Another valuable way to …

Based on context, they begin to assign keywords to pages. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. Instagram enthusiasts tend to be young, wealthy, and female. But …

For a good rule of thumb, keep headers about the same length as your title tags (70 characters or less). Individuals do not have to type a reply or send a video - they can simply talk into their phones. Paid results are auction priced advertisements & are produced for as long …

Raw traffic is generally a rough estimate of success to some degree. The resulting newsletters were almost unreadable. Before you can optimize your website, you have to know what you are optimizing it for. Sometimes the crawler won't visit a web page for months.

The back story of web portals …

You can network with other SEOs as well. Remember that image quality is a vital engagement factor. Be careful not to sacrifice it! We will focus on its important and necessity in digital marketing in this article. On the other hand, if you thin content, search engines will not be …

Every time someone clicks on your ad, you pay the search engine. Action-oriented advertising takes place in the business-to-business sector. Links may very well become "democratized" as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a …

Just imagine a situation where you have a great article with a boring headline that doesn't trigger emotions or create a curiosity gap. I can already hear the crickets chirping... To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business …