The stronger the backlink profile of a site, the more PageRank their links will pass. In the past, Google would only give a website real estate in the top two positions for a given keyword. Be sure to includes "Share" buttons on your webpages to help engagement scores. Content that …

You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. In addition to link quality and volume, the anchor text being used …

Social media offers pathways to engage in two-way communications with consumers, at a point of purchase in a retail store, in their homes, or at their places of business. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject …

Smartphones, tablets, and text-messaging systems have created a new landscape and nearly a new language. Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness. It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just …

A strategy on Facebook might not work so well on Twitter. Don't get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can't fool) themselves. In SEO …

An SEO professional without analytics is a blind one; analytics are the key for measuring which tactics work and which do not. Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are …

If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only mention them 3-5 times. Localising your search engine optimisation can offer a range of great rewards to your business. It can do more than …