The common belief of ranking high in the search results is changing - the content strategies are not the main means, but generating the quality inbound links that stay as a much important SEO element to affect the ranking. What you should do is leverage the business alliances that you do …

Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search …

Crowdsourcing offers an alternative to creating commercials in-house or hiring an external advertising agency. Although the resource investment for monitoring each individual query and providing content for it isn't reasonable, monitoring and building content for categories of queries is a manageable and worthwhile investment. Key insights regarding how, when, and …

Some companies (Black Hats) will happily break the rules to get you to the top in the short term only for you to find you get caught with a Google Penalty that gets you kicked out of search results due to their methods. A new shift in SEO strategy, and …

Your home page should contain the most important links to your site. It's a fact that longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times can lead to significantly lower sales and search engines take the loading times …

Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page's content and tags, and the result is a drop in Quality Score and an unsuccessful campaign. Also, you need to remember …

Using structured data, you can serve Google your address details in the most convenient way. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day …

The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Defining primary marketing objectives establishes targets such as higher sales, an increase in market share, a new competitive position, or desired …

Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. Sometimes it's the channels the content was published on. Other times it's a mixture of things …

Following these guidelines for proper keyword placement shows Google that your keywords are important to your web page and your website. Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. Post-crawling content the Spider stores the indexed page in a …

Advertising offers an excellent venue to increase brand awareness. Heat maps can show how users scroll through your website and point out the parts they never even reach - and, therefore, don't interact with no matter what you put there. All of your basic on-page SEO factors like meta data, header …

It's no surprise that customers are tired of being sold to, particularly across the internet. If you are designing your website yourself and mess up the coding in your website, Google spiders won't be able to read your site efficiently and this can hurt your rankings significantly. Links need to …

Getting screen time from visitors to a site depends on how well you know who you're trying to target and how much you can tickle them. Once you When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. We get …

Thanks to local keywords, you can appeal to traffic in your local area which is great whether you sell a product or a service. Use the journalistic convention of the inverted pyramid, with the most important information at the beginning of each page. Matching - Existing and New Content Our approach …

Wouldn't it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most …

You never want to leave anyone (especially search bots) guessing what your content is about. That's why you need to name URL paths using easy to understand language that spells out the content precisely. Windows filenames are case-insensitive, whereas Linux filenames are case-sensitive. Tools like IFTTT are a great way …

There is no minimum amount of words or text to rank in Google. This is true especially for tech-savvy individuals. A 301 redirect is a permanent redirect from one URL to another. Whether you're switching domain names, restructuring your URLs (more on that in the next section), or consolidating content …

Optimizing for niche keywords helps to attain greater conversion rates. Research can also be automated in many ways. It's important to monitor the backlinks your site is accumulating Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic.

Base your …

Thus, your website should have clean, search and user-friendly code, and navigation; this will ensure users stay longer on your site, which Google will treat as a sign of trust and usefulness. Tying your domain name to a hosting provider often comes with a lot of red tape if you …

The stronger the backlink profile of a site, the more PageRank their links will pass. In the past, Google would only give a website real estate in the top two positions for a given keyword. Be sure to includes "Share" buttons on your webpages to help engagement scores. Content that …

You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. In addition to link quality and volume, the anchor text being used …

Social media offers pathways to engage in two-way communications with consumers, at a point of purchase in a retail store, in their homes, or at their places of business. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject …

Smartphones, tablets, and text-messaging systems have created a new landscape and nearly a new language. Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness. It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just …

A strategy on Facebook might not work so well on Twitter. Don't get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can't fool) themselves. In SEO …

An SEO professional without analytics is a blind one; analytics are the key for measuring which tactics work and which do not. Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are …

If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only mention them 3-5 times. Localising your search engine optimisation can offer a range of great rewards to your business. It can do more than …