Make sure you know exactly what you're doing with indexed pages

The simple truth is this: If you sell products, you must consider the product indexes! Google's Panda update was an important step in an attempt to weed out websites that people are unlikely to appreciate and to downgrade websites that people don't find useful or that are irritating in some …

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Tell me more about plugins

They're there, but they're poor. Aside from preparing content in general (i.e. what to write), you will also need to figure out how to write. If there are already 10 blog posts or whitepapers on the same topic, then you' re doing it wrong. Let's start from the very …

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Unheard ways to achieve success with doorway sites

Did you know that YouTube is considered a search engine and that it is the second most popular search engine after Google? The client mentioned above has done a good job of building out landing articles that target different industry options (Auto Franchises, Cleaning Franchises and so on). It's not …

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The death of blogs

Update your content regularly. As if you didn't already have enough keywords in your list, you'll see the Related Keywords section, which shows other similar keywords, and Phrase Match Keywords which show other keywords that include this keyword. You can see an example of a test result in Figure 9-1 …

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Segmentation by Geographic Location

What kinds of phrases are your competitors using throughout their websites? My solution: start a company in the United States and use a U.S. You've got to understand that authority, niche-specific and generic blogs that publish related content can do the same. As long as you can pay for …

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Want a thriving business? Focus on 301 redirects

What a mess! Different audiences prefer different types of content format, so expanding to more than just text is a smart move, especially considering that video content demand is on the rise! You wouldn't use a tone of voice for a website that sells shoes that's more consistent with a …

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The truth about search queries

Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners …

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Have you tried the Webmaster Help Forum for help on analysis

Google loves links. However, customers in the US want to buy in dollars whereas customers in the UK want to buy in pounds. The fact remains that knowledge of one's domain and the tools out there is vital to success. Google Images automatically generates a title and snippet to best …

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I bet you didn't know this about keyword research

Bad SEOs only care about ranking #1 for their target terms. However, it's more common that Google rolls out its updates in silence, committing the change to its algorithm without telling anyone about it. Those who possess the ability to create powerful marketing content are able to persuade customers with …

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Discover the connection between user experience rankings

You can eliminate sets of duplicate pages by consolidating them to a single URL using redirects or canonical tags. For example, in a worst-case scenario, if your host is accused of engaging in suspicious activity, it could reflect poorly on the authority of your site. Remember, earning rankings in Google …

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Traditional Marketing

You may find yourself wanting to switch directions, adopt new strategies, or simply try out a new provider. Quality here is not solely about technical factors like what camera you use (for videos), sound quality (for podcasts), or optimized sentence length and structure (for textual contents), rather, it is whether …

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Focus on ROI Instead of hits

If the agency shares some commonalities with the client's industry or geography, this can lead to unique insights. One of the most important optimisation measures for a slow-loading website is caching. In normal web browsing, once a web page is generated, elements of its data are stored or cached, so …

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When auditing your site, take time to think about blogs

You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that …

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Using domain authority strategies like the pros

Either way, you're contemplating how much SEO costs-or should cost. Search engine optimization is a thing that must be embraced by all website owners who would like for their sites to rank higher on search engines. Having an organic and paid search listing has established to boost the total web …

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Tightening up on link building

If you're pursuing SEO yourself, you'll inevitably hear of Google's SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And if you're doing SEO on your own you may read about a foolproof method to achieve rankings, just to find out …

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More focus is put on search engine spiders

If your business is in the UK and you are selling into the US you could be going home just as the US traffic starts so you will need to consider how you handle customer service from an international perspective. Never sell yourself short and never assume anyone knows your …

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The meta keywords tag is not a ranking consideration

However, the search engines want webmasters to label paid links with a no-follow tag, which means ranking power is not passed through the links. Don't just link to one or two sources all the time. Remember, for the massive tangible transition from the set of keywords in a search engine …

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Severity and Vulnerability

As a result of the update, you're ranking lower. Bad SEOs look to 'gurus' for advice and guidance. If a company is willing to resort to such low-quality cheap tactics for their advertising, they're probably willing to pull a similar stunt in their link building process. You'll see the page …

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Indicate the header in an HTML document by using javascript

Updates matter because they affect how search works in general, including how your site is displayed and how users interact with it. You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create …

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Who else wants to enjoy RSS feeds

While link quantity is still important, content creators and SEO professionals are realizing that link quality is now more important than link quantity, and as such, creating shareable content is the first step to earning valuable links and improving your off-page SEO. Link schemes are bad for everyone involved. One …

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