Both options might be too much for the average small business owner, especially if your small company is still in startup mode. Yahoo! Rather than building any links directly on outside sources, you'll be calling upon your audience to do all the work for you. Choosing to be involved with …

Company leaders view marketing expenditures as non-revenue-generating activities. Gender offers the opportunity to match a product with a large category of individuals. Let's break it down. It isn't hard to equate higher traffic with more revenue, and it's one of the most effective bottom lines you can illustrate.

Actionable tips …

When users place keywords on their web page or within their meta tags over and over again in an effort to improve SERPs-search engines (like Google) actually discredit the value of the web page. If you think you have paginated content problems on your website, it can be a frightening …

Keywords and link building are no longer as impactful as they once were; now, it's all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The "bots" that determine your site's search engine ranking …

Hiring a professional website designer can help with the cosmetics and get you taken seriously by your visitors. You'll also want to be sure that you're not misleading visitors, they should be getting what was advertised when they looked at the site's description. Readers should be able to bounce around …

Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. The more searches and hits your website will receive, the higher it will eventually be placed in a search engines 'rankings', meaning that it will appear at …

But Google's algorithms have never been perfect. Plus user behavior and technology is always evolving. Marketing appeals made to people in a geographic area or region is geo-targeting. Occasionally, social media buzz creates a situation in which the marketing team should react immediately. Any change you make to your site …

Every website page, including your blog, should have at least one call-to-action above the page's fold -- in other words, don't make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating an internal link on your website to a specific landing …

It's not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO specialist's …

If you want a page to rank (for anything!), it MUST be indexed. At the very least, it takes time to implement. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right …

If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. When marketing managers carefully design all of the steps taken up …

The cost per customer helps to determine whether the same amount of profit could have been obtained for a lower cost. Personalization is one of the most talked about frontiers in search. Using competitors to establish position can be accomplished by contrasting the company's product against others. Google can detect …

Link to relevant pages. You can do it by choosing where to put links in your content, or you can also have your site automatically display relevant content in a sidebar. Put simply, copywriting is writing to persuade, convert, and sell. Have a more authoritative person write it. Don't try …

In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of …

Taking the route of custom development has its advantages and disadvantages. The solution to this problem is exactly what you would expect: ensure that product descriptions fed to 3rd party sites are different than what is placed on your eCommerce website. and note the subtle differences. Add a video for …

At the end of the day, consumers want to feel like they're always interacting with something natural and real. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the …

Tracking things like page views, bounce rate, and SEO, as well as likes and shares, can give you a sense of how well people and search engines receive your content. The best way that you are going to make your website rank in search engine results pages is to create …

Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site's reputation. While they might not know why, visitors will reward your efforts to make the screen easier to read. The amount of money you need to spend …

One hundred percent of searchers look at the first organic result, whereas only 50 percent look at the first paid result. One approach to avoiding thin content is to pay attention to page word count. Add internal links to the taxonomies the post belongs to Perhaps that's where the biggest …

On Linux you can have a.html, A.html, a.Html, and a.HTML all residing in the same folder as different files. Instead of Internet-based churn and burn we'll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use …

The person who has the responsibility of managing the homepage's search performance should also have some level of influence. An SEO keyword is a popular search term your core audience looks for on a regular basis. One issue often cited by those who believe links aren't as important to SEO …

Targeting the keywords to rank in first page of search engine optimization is really a big task. It's not same for all type of keywords. It's depend on the type of keyword, type of services you offer and the competition of particular keyword. Like many of the other parts of …

Optimizing for niche keywords helps to attain greater conversion rates. Importance and relevance aren't determined manually (those trillions of man-hours would require the Earth's entire population as a workforce). Instead, the engines craft careful, mathematical equations-algorithms-to sort the wheat from the chaff and to then rank the wheat in order …

At the very least, quarterly assessments are required. A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some …