However, if you begin to have so many spam links that it's affecting ranking and traffic, you are going to have to do all that you can to get them removed. Skim past the fear-inducing fluff that the Mail is famous for and it turns out that the headline is …

The simple truth is this: If you sell products, you must consider the product indexes! Google's Panda update was an important step in an attempt to weed out websites that people are unlikely to appreciate and to downgrade websites that people don't find useful or that are irritating in some …

A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. A 2000 by 2000 pixels image will take up more physical disk space than a 500 by 500 pixels image. There …

Because it is easier to talk than type, long tail keywords will become more important. Financial transaction articles. Schema.org is a code protocol developed jointly by the world's top search engines. It's created to make it easier for companies to structure the data they present on their websites On …

Research your target audience - If you've ever tried to do anything in the dark, then you obviously know how difficult it can be - trying to do SEO without knowing who your target audience is, or what they want, is the exactly same. Firms offer permission marketing programs on the internet …

They're there, but they're poor. Aside from preparing content in general (i.e. what to write), you will also need to figure out how to write. If there are already 10 blog posts or whitepapers on the same topic, then you' re doing it wrong. Let's start from the very …

You aren't the only one optimizing your website in the hopes of ranking on page one of Google. The site eventually garnered around 200,000 links, all because the site owner provided something people really wanted and appreciated. Develop SEO-enabled content from creation that is ready to deliver across all …

It should be short, descriptive and can use hyphens to separate words (it's rare that people need to remember specific article URLs, so you're okay to use hyphens). We usually have a minimum of three people with complementary skill-sets working on each SEO campaign for this exact reason, so whilst …

Did you know that YouTube is considered a search engine and that it is the second most popular search engine after Google? The client mentioned above has done a good job of building out landing articles that target different industry options (Auto Franchises, Cleaning Franchises and so on). It's not …

Remember, you're looking for well trafficked keywords that are easy to rank for - at least easier than some of the more competitive search phrases others are focusing on. To quote Wikipedia: Web usability is an approach to make web sites easy to use for an end-user, without requiring her (or …

Such content doesn't provide regular traffic. In case the website is not in the search engine's index, then users won't be able to find it using the search engine. This number uniquely identifies a particular computer in Colorado. You've combined web articles: People sometimes grab a little bit of text …

Update your content regularly. As if you didn't already have enough keywords in your list, you'll see the Related Keywords section, which shows other similar keywords, and Phrase Match Keywords which show other keywords that include this keyword. You can see an example of a test result in Figure 9-1 …

What kinds of phrases are your competitors using throughout their websites? My solution: start a company in the United States and use a U.S. You've got to understand that authority, niche-specific and generic blogs that publish related content can do the same. As long as you can pay for …

What a mess! Different audiences prefer different types of content format, so expanding to more than just text is a smart move, especially considering that video content demand is on the rise! You wouldn't use a tone of voice for a website that sells shoes that's more consistent with a …

Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners …

Google loves links. However, customers in the US want to buy in dollars whereas customers in the UK want to buy in pounds. The fact remains that knowledge of one's domain and the tools out there is vital to success. Google Images automatically generates a title and snippet to best …

Bad SEOs only care about ranking #1 for their target terms. However, it's more common that Google rolls out its updates in silence, committing the change to its algorithm without telling anyone about it. Those who possess the ability to create powerful marketing content are able to persuade customers with …

That way you can easily track the indexing process per website section. From a marketing standpoint, you can refine a website to target a niche audience. They might have glowing reviews, you might have seen some compelling examples of their recent work, and you might have a fantastic relationship with …

Both are admiring, and both have their own ups & down. If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. To a search engine, relevance means more than finding a page …

This involves you taking a published piece and changing it in a way to serve another purpose. Backlinks are clickable links that essentially hold the World Wide Web together in one piece. Noise is anything that distorts or disrupts the flow of information from the sender to the receiver. But …

You can eliminate sets of duplicate pages by consolidating them to a single URL using redirects or canonical tags. For example, in a worst-case scenario, if your host is accused of engaging in suspicious activity, it could reflect poorly on the authority of your site. Remember, earning rankings in Google …

You may find yourself wanting to switch directions, adopt new strategies, or simply try out a new provider. Quality here is not solely about technical factors like what camera you use (for videos), sound quality (for podcasts), or optimized sentence length and structure (for textual contents), rather, it is whether …

Obviously, you'll want your visitors to see all your cool images and videos, so mobile optimization demands that those features are visible on mobile devices. after coming up with all possible variations of 'B'. Why you need this? That's somewhat debatable, but it's almost certainly worth the effort to create …

For example, it can tell if the article was written by a native speaker of the language, and it can tell if the article is riddled with grammatical and spelling errors. The secret to success in the online marketing world, and the solution for business owners struggling to generate website …

Check this information often to stay on top of your site's development. Viewers often can recall the most irrational and illogical ads. Parallax design is a website design approach that's been used for several years now and takes its name from the concept of parallax movement. Instead of linking from …

If the agency shares some commonalities with the client's industry or geography, this can lead to unique insights. One of the most important optimisation measures for a slow-loading website is caching. In normal web browsing, once a web page is generated, elements of its data are stored or cached, so …

You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that …

It's clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. Simply list out as …

Using the right keywords is essential! Back in 2011, Google rolled out an update to their algorithm by the name of "Google Panda." Panda caused an upheaval in the SEO world, and many of the practices that emerged as a result are still considered standards for SEOs today. Make a …

Either way, you're contemplating how much SEO costs-or should cost. Search engine optimization is a thing that must be embraced by all website owners who would like for their sites to rank higher on search engines. Having an organic and paid search listing has established to boost the total web …

If you're pursuing SEO yourself, you'll inevitably hear of Google's SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And if you're doing SEO on your own you may read about a foolproof method to achieve rankings, just to find out …

This looks at how many people click through to your site compared to how many times your site shows up for a particular keyword search. The more you keyword stuff, the lower quality content you'll be deemed to have, and the lower your ranks will sink-eventually to the bottom. You've …

If your business is in the UK and you are selling into the US you could be going home just as the US traffic starts so you will need to consider how you handle customer service from an international perspective. Never sell yourself short and never assume anyone knows your …

However, the search engines want webmasters to label paid links with a no-follow tag, which means ranking power is not passed through the links. Don't just link to one or two sources all the time. Remember, for the massive tangible transition from the set of keywords in a search engine …

You may also want to avoid including a link with every post-but I'll touch on this in the next section. SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site. The key to growth is to set yourself up for …

You should also make sure the keyword is usable. The concept of affect referral suggests that consumers choose brands they like the best or the ones with which they have Although the measurement is still at an early stage, it's still useful to understand the difference between text and voice …

As a result of the update, you're ranking lower. Bad SEOs look to 'gurus' for advice and guidance. If a company is willing to resort to such low-quality cheap tactics for their advertising, they're probably willing to pull a similar stunt in their link building process. You'll see the page …

Updates matter because they affect how search works in general, including how your site is displayed and how users interact with it. You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create …

While link quantity is still important, content creators and SEO professionals are realizing that link quality is now more important than link quantity, and as such, creating shareable content is the first step to earning valuable links and improving your off-page SEO. Link schemes are bad for everyone involved. One …

After all, your dish must appeal to readers for you to rank high. Using high-quality and compelling images throughout your content helps break up some of the text while also working to keep your audience engaged. The hierarchy of effects model features similarities with theories regarding attitudes and attitudinal change …