Tightening up on useful content

For example, the keyword best link building tools has a KD of 30, which is relatively easy to rank for. Link building has been dead for years, for those who failed to adapt to the ever-changing rules and increased requirements on skills, tools, details, and perseverance. Moz's Link Explorer is …

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Warning: These mistakes could destroy your html

Headings and sub headings are h1, h2, and h3 html tags. When Googlebot fetches a URL from the crawling queue by making an HTTP request it first checks if you allow crawling. The key to creating engaging and valuable content is doing some research on your target market to find …

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More importance is given to backlinks

They won't kill your SEO campaign, but they won't help you either. PR brings these two aspirations together to form an interdependent relationship with mutual benefits. Getting screen time from visitors to a site depends on how well you know who you're trying to target and how much you can …

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Short Story: The truth about duplication

On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. For example, the Google …

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Clarification about link exchanges

Here's a hint: If you are writing primarily with the goal of impressing the search engines, that is just the opposite of writing naturally. In most cases, overt solicitations for products or services aren't welcome. The relevance of a website that is not updated, decreases for the Google algorithm because …

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The best advice I've listened to about ROI

As I mentioned before, HTML sitemaps exist as a page on your site, visible to both human visitors and search engine crawlers. Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to 'build …

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Apply these secret techniques to help with javascript

Knowing where to find good keywords and the proper way to work them into a website's copy is important, but it's only a small part of Search Engine Optimization process. A little known yet enormously effective strategy for improving the results from local search results is by using reviews to …

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Here is a quick way to solve a problem with landing pages

When writing SEO content, you need to consider what people are searching for and include keywords that are commonly searched and relevant to your business and industry. From the home page you can access main category pages related to specific types of clothing. Creating content which is informative and appeals …

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Making sure you can access the new environment

Very rarely do customers purchase from you the first time they visit your site. Smaller hosting providers will often charge more for the domain name than you really need to pay. Let's be clear, though: there's never a guarantee of a page one or #1 rank, and with SEO guidelines …

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Optimization ensures the Website is easy to index

Having an attractive site that has well designed sales funnel is one part of the puzzle; but if you build it, will they come? On-page SEO (also known as "on-site" SEO) is the act of optimizing different parts of your website that affect your search engine rankings. Most major forms …

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Specific is the new epic content

Google recommends creating valuable content for website users and not to focus on tricks such as hidden text or other unauthorized techniques. Pictures garner attention more effectively than words. Your organic traffic is the traffic that finds your site after performing a search, either using branded or non-branded terms. However …

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Double Your Profit With These Tips on widgets

You can install plugins on WordPress to protect your site such as the Google Authenticator Plugin or just simply create a very strong password that combines numbers and characters. Get an outside opinion if you can. YouTube is like any other social media network. It takes regular usage, quality content …

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Learn to do content like a professsional

When same-meaning close variants rolled out to exact match keywords last fall, the joke was that phrase match was more exact than exact match. It was only then that I realized the site had been hacked. E-Commerce websites such as Ebay can also submit product lists and promotions to viewers …

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Invest in gateway sites

Later in our list of SEO tricks, we'll go into more detail about YouTube as a search engine. But that is not true. Say that you have two versions of your page: one targeting UK readers with British English spellings, and one targeting US readers with American English spellings. A …

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The philosophy of white hat SEO

SEO is a long-term commitment that offers long-term results. Know that good SEO isn't going to take a few days and you won't see huge results in weeks. SEO takes months, but the benefits last for years. The modern search engine is almost algorithm-agnostic, meaning you have to pay less …

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Self-publishing Parasite SEO based purely on link exchanges

Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to Google's SEO ranking algorithm. The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines "crawl" the web …

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Go long-tail and forget user generated content

A 'three clicks' rule says that any information on a website should be available for a user within no more than three clicks. This is how you should plan it. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help …

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What everyone ought to know about analytics

You probably thought of cutting corners and hiring inexperienced people to do the job for you, and that likely won't get you places or raise your ranking effectively. In contrast, any person who happens to be in the area and has a cell phone can post a tweet with a …

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Prioritise key messaging through algorithm

If consumers visualize a picture in their imaginations, the effect may be greater than actually viewing a visual. Choosing the right SEO team also includes receiving regular updates in the form of tangible analytics reports. Rather it is taking an active role setting up the signposts that help them find …

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Is algorithm a Google ranking signal?

SEO can be defined as an aggregate of all the work necessary to produce a high volume of referral hits from search engines, web directories, and other websites, with the ultimate goal of making the website popular. The three types of search algorithms are on-site, off-site, and whole-site algorithms. As …

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Personalization counts: how do plugins fit into this?

Some newer pages may not appear in the results, since the robots have yet to re-crawl the site and find the recent additions. What external channels are passing the most authority to you? Marketers send event-targeting emails to those who might attend a specific occasion. The modern sales funnel is …

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Learn to do SEO campaigns like a professsional

Still, as long as you focus on long-term relevance and value, you will manage to create content that is timeless and powerful. So if the image is decorative, keep it out the way - either make it a background image or set ALT= (don't just leave the ALT text off, as …

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Tactics around long tail search

As we discovered earlier, if your search result is more compelling than those around it, searchers very well may click on it if it's within the cluster they're evaluating, even if it isn't ranked highest. You may also want to use lists, tables, and graphs as this type of content …

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The Broken Link-Building Method

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Stop using keywords in your URLs. Why? Because if you don't know how to optimize a page without slamming keywords into the URLs …

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Can duplication really make a difference?

A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. Effective e-commerce sites feature customer-centric designs which allow individuals to …

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Can you optimize your website for Google RankBrain?

They will provide both general and expert information; both quick research questions and purchase-intent queries. In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Keyword page density is a measure of the relative frequency of the word …

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Mobile-First Indexing: Fix issues around disallow

A good SEO campaign, on the other hand, is like building equity in your business that lasts for the long haul. Now, more than 87% of the world's population owns a smartphone of some kind, and so why wouldn't they rush to take advantage of the benefits that voice search …

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Informative details on improving snippets with better analytics

Well, we'll see Zebra, Koala and Irish Wolfhound soon. Choose Relevant Images - It can be tempting just to attach any cool-looking picture that you might have taken to your next blog post, but you need to make sure that you're using the most relevant images for the most relevant content …

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Reasons why marketers love bounce rates

Many factors, though known however, not understand clearly, are site speed and crawler access control, which determine the rank of the page. To do this effectively, you need to dedicate hours of time to keyword research and competitive analysis. Secondly, a link from one site to another acts as a …

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A do-it-yourself guide to indexed pages

Authority is partially calculated based on the quality and appearance of your site, but the bigger factor is the quantity and quality of links you have pointing to your site. Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize …

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