Consider mobile search at the inception

Every time someone clicks on your ad, you pay the search engine. Action-oriented advertising takes place in the business-to-business sector. Links may very well become "democratized" as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a …

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Focus on performance, user experience, and link research

Google's mission is to organize the world's information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google's approval. White Hat is the method that uses keywords tailored to a particular audience and fall within SEO best practices …

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Self-publishing Parasite SEO based purely on white hat SEO

Yes, I said six months. Optimization involves making pages readable to search engines and emphasizing key topics related to your content. Basic optimization may involve nothing more than ensuring that a site does not unnecessarily become part of the invisible Web (the portion of the Web not accessible through Web …

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Search engine health checks should look at domain authority

The common belief of ranking high in the search results is changing - the content strategies are not the main means, but generating the quality inbound links that stay as a much important SEO element to affect the ranking. What you should do is leverage the business alliances that you do …

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Hidden facts about Google algorithms

Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. Some advertisers emphasize the principles present in variability theory, which suggests that variable encoding occurs when a consumer …

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When auditing your site, take time to think about web 2.0

Add structured data markup in your website's code to include vital business information for Google to find and showcase. Advertisers will bid for ad placement, which means a business will show amongst a search engines sponsored links. Some advertisers emphasize the principles present in variability theory, which suggests that variable …

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Make Google algorithms a priority

Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search …

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Understand your website to generate your keyword goal

Some companies (Black Hats) will happily break the rules to get you to the top in the short term only for you to find you get caught with a Google Penalty that gets you kicked out of search results due to their methods. A new shift in SEO strategy, and …

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Take care when dealing with backlinks

Marketing managers specify the company's consumer and business market segments. Not too many years ago, content quality really didn't matter. As long as what you wrote was somewhat relevant and you used all of the right keywords (and lots of them!), you could get a pretty good SERP placement. Fortunately …

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Winning marketing strategies for canonical URLs

Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. Customers now use mobile devices to research potential business partners before converting on a product or service. They check out the business's website, read blog content, and …

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Create an Engaging Web Presence by the use of metrics

They are money hungry and aren't looking out for your best interest. Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google's eyes. It has been considered a standard SEO best practice for years to eep meta descriptions at around …

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Difficult things about user generated content

Here's a fun fact about humans: we enjoy thinking about problems even more than solving them. It's why informative content doesn't encourage much engagement from users. We really only need time, experience, and research to help identify thin and duplicate content and make them better. Repeat customers who trust you …

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Wait. Is ROI really that simple?

95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month. Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on …

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Give visitors what they want

But by 2010, people used five million hashtags daily so Twitter began to index them. If time is not a factor, that's all the more reason to use SEO. Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might …

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Actionable tips on bounce rates and Twitter

Getting screen time from visitors to a site depends on how well you know who you're trying to target and how much you can tickle them. Once you When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. We get …

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Clarification about site submissions

Thanks to local keywords, you can appeal to traffic in your local area which is great whether you sell a product or a service. Use the journalistic convention of the inverted pyramid, with the most important information at the beginning of each page. Matching - Existing and New Content Our approach …

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Does the extra s even matter? S for Security

This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. Various HTML elements can be altered to target certain keywords to improve a page's ranking. It does not have to be done all at once, and it usually never …

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Improving Site Structure by uitlising schema markup

You never want to leave anyone (especially search bots) guessing what your content is about. That's why you need to name URL paths using easy to understand language that spells out the content precisely. Windows filenames are case-insensitive, whereas Linux filenames are case-sensitive. Tools like IFTTT are a great way …

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Useful tips from experts in indexed pages

The Moz plugin will show you the Page Authority (PA), Domain Authority (DA), number of inbound links, internal links, and number of inbound links from root domains (RD) - essentially the home page of another website. A great way to up your SEO in a general sense is to regularly update …

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Grab readers with headlines

Emotions and other feelings can lead to poor choices. Keeping track of web page or site rankings is one of the most common activities of any SEO practitioner. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Publishing pages …

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Things you most likely didn't know about bounce rates

Optimizing for niche keywords helps to attain greater conversion rates. Research can also be automated in many ways. It's important to monitor the backlinks your site is accumulating Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic.

Base your …

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Clarification about citations

SEO success relies heavily on the keywords you choose to target. Don't be too focused on creating backlinks, instead focus on the END Goal. Brand infringement remains both a domestic and international problem. A PURL contains a personalized preloaded web page that contains the customer's personal data, contact information, purchase …

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To get fast rankings, you need metrics

Not all duplicate content is a bad thing. Paid link-building is considered black hat SEO and is likely to incur a penalty. An index is another name used by a search engine for a database. You should consider having access to URL rewriting (.htaccess or httpd.conf configuration files), web …

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Everything you need to know about trust rank

You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. In addition to link quality and volume, the anchor text being used …

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The lazy way to cloaking

Social media offers pathways to engage in two-way communications with consumers, at a point of purchase in a retail store, in their homes, or at their places of business. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject …

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Understanding web portals in relation to your marketing strategy

The stronger the backlink profile of a site, the more PageRank their links will pass. Link building boosts your site link popularity, and for ensuring effective link building, you should submit your site in popular search engines manually, as automated submission does not offer any SEO benefit. While there are …

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Keeping Readers on the Page

If your content offers relatively little value - and it's generally easy to tell when it does - there's a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. Many companies maintain YouTube channels in order …

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Every SEO Plan Is Custom

Smartphones, tablets, and text-messaging systems have created a new landscape and nearly a new language. Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness. It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just …

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Usually, nofollow links do not stand on their own

If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only mention them 3-5 times. Localising your search engine optimisation can offer a range of great rewards to your business. It can do more than …

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Answered - your burning questions about duplication

Most modern SEO agencies will continue to proclaim that content is king (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. At first, you …

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How are you supposed to audit your content?

Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that's against their guidelines - from keyword cramming to paying for sponsored posts. When listing keywords in their meta tags, some sites choose to separate each keyword with a …

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Lessons I've learned from keyword density

The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. In a recent survey by Hubspot only 9% of businesses using inbound marketing with SEO failed to see an ROI. Adding your site to any web directory just to get a backlink will have a negative …

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