95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month. Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on …

But by 2010, people used five million hashtags daily so Twitter began to index them. If time is not a factor, that's all the more reason to use SEO. Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might …

Advertising offers an excellent venue to increase brand awareness. Heat maps can show how users scroll through your website and point out the parts they never even reach - and, therefore, don't interact with no matter what you put there. All of your basic on-page SEO factors like meta data, header …

Getting screen time from visitors to a site depends on how well you know who you're trying to target and how much you can tickle them. Once you When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. We get …

Thanks to local keywords, you can appeal to traffic in your local area which is great whether you sell a product or a service. Use the journalistic convention of the inverted pyramid, with the most important information at the beginning of each page. Matching - Existing and New Content Our approach …

This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. Various HTML elements can be altered to target certain keywords to improve a page's ranking. It does not have to be done all at once, and it usually never …

You never want to leave anyone (especially search bots) guessing what your content is about. That's why you need to name URL paths using easy to understand language that spells out the content precisely. Windows filenames are case-insensitive, whereas Linux filenames are case-sensitive. Tools like IFTTT are a great way …

The Moz plugin will show you the Page Authority (PA), Domain Authority (DA), number of inbound links, internal links, and number of inbound links from root domains (RD) - essentially the home page of another website. A great way to up your SEO in a general sense is to regularly update …

There is no minimum amount of words or text to rank in Google. This is true especially for tech-savvy individuals. A 301 redirect is a permanent redirect from one URL to another. Whether you're switching domain names, restructuring your URLs (more on that in the next section), or consolidating content …

Emotions and other feelings can lead to poor choices. Keeping track of web page or site rankings is one of the most common activities of any SEO practitioner. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Publishing pages …

Optimizing for niche keywords helps to attain greater conversion rates. Research can also be automated in many ways. It's important to monitor the backlinks your site is accumulating Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic.

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SEO success relies heavily on the keywords you choose to target. Don't be too focused on creating backlinks, instead focus on the END Goal. Brand infringement remains both a domestic and international problem. A PURL contains a personalized preloaded web page that contains the customer's personal data, contact information, purchase …

Not all duplicate content is a bad thing. Paid link-building is considered black hat SEO and is likely to incur a penalty. An index is another name used by a search engine for a database. You should consider having access to URL rewriting (.htaccess or httpd.conf configuration files), web …

You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. In addition to link quality and volume, the anchor text being used …

Social media offers pathways to engage in two-way communications with consumers, at a point of purchase in a retail store, in their homes, or at their places of business. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject …

The stronger the backlink profile of a site, the more PageRank their links will pass. Link building boosts your site link popularity, and for ensuring effective link building, you should submit your site in popular search engines manually, as automated submission does not offer any SEO benefit. While there are …

If your content offers relatively little value - and it's generally easy to tell when it does - there's a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. Many companies maintain YouTube channels in order …

Smartphones, tablets, and text-messaging systems have created a new landscape and nearly a new language. Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness. It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just …

A strategy on Facebook might not work so well on Twitter. Don't get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can't fool) themselves. In SEO …

If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only mention them 3-5 times. Localising your search engine optimisation can offer a range of great rewards to your business. It can do more than …

Most modern SEO agencies will continue to proclaim that content is king (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. At first, you …

Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that's against their guidelines - from keyword cramming to paying for sponsored posts. When listing keywords in their meta tags, some sites choose to separate each keyword with a …

SEO ranking is one of the key to online marketing success. There are two different types of backlinks namely, external and internal backlinks with each type having their own importance and benefits. The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although …

The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. In a recent survey by Hubspot only 9% of businesses using inbound marketing with SEO failed to see an ROI. Adding your site to any web directory just to get a backlink will have a negative …