This wasn't always the case, but Google is now looking at paid links carefully. Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take a few hours, when it really takes a few weeks. This incorrect assumption creates frustration and the frustration …

Is there ample feedback? Once you've created and verified your Webmaster Tools account, head to the Search Appearance tab and click on "HTML Improvements." Here, you'll be able to see and download a list of duplicate meta descriptions and title tags. Compared to online marketing, such as PPC, social media …

Marketers listen to what consumers say and respond to them. SEO (or search engine optimization) is all about making your site work better with search engines so YOUR small business is served up as the perfect solution when your ideal client is searching for the problem you solve. There are …

You can include this on a contact page, but it's better if you title your page in line with your physical location. Leave a monitoring system (to track crawling, indexing, rankings, traffic, conversions) set to start following up the new pages destinations as soon as they're released, to identify and …

Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like 'furniture', 'online shopping' is a very difficult task. In fact if you know how to optimize long tail keywords, you …

Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. 'Mobile indexing first' means that Google will look at the mobile version of your site to decide how high you should rank. Search engine optimization …

Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your website penalized today. Businesses regardless of their industrial sectors are looking out for …

Consumers can reduce search time when they look for product names identified by effective logos. Database marketing includes trawling, or the process of searching the database for a specific piece of information for marketing purposes. SEO technique that is not approved by Search Engines is termed as Black Hat SEO …

Aligning a brand's message with an influencer's motivation will be the key to success. Advertisers believe product placements lead to increased awareness and positive attitudes toward the brand. For example, you may need to remove embedded text on your pages, or remove links that were built using suspicious sources. Knowledge …

You may also be able to target keyphrases that you might not have otherwise considered. Your image tags should be short but also clear and easy to read, because the file name will eventually become part of the image URL. For example, https://thispage.com is read as a separate …

However, because all inbound links will support your domain authority and increase both your national and local ranks, it's unwise to limit yourself to only local sources. It's rarely a good idea to include more than one backlink in a single post-doing so makes your effort riskier in exchange for …

Advertising agencies provide a variety of options. If you search for an identical term on various spider-based search engines, chances are you will get different search engine results. It might be a forum for a particular make and model of car you sell, or a directory for auto dealers in …

Even after Google pointed out that the new RankBrain system had been watching, tweaking, and changing search results on its own for more than a month, few people noticed anything different in their search results. The internet marketer then starts optimizing their websites for the search engines by creating good …

Just imagine a situation where you have a great article with a boring headline that doesn't trigger emotions or create a curiosity gap. I can already hear the crickets chirping... However, it's possible (and, in fact, quite common) to have duplicate content on your site even if you've never plagiarized …

These Google changes happened in 2011, when Google began to realize what was really happening. Keep refining your approach. Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not …

Would you feel comfortable trusting this content for issues relating to your money or your life? In SEO planning, instead of frequency, experts use opportunities to see (OTS) or the cumulative exposures achieved in a given time period. Mobile optimization, too, is important for both national and local rankings. You …

Interactive blogs permit visitors to make comments or posts on the site, including those created by the company, company-sponsored sites, and those prepared by independent fans or advocates. Business markets may be segmented based how To go for it and go for everything in terms of search sometimes means that …

Think PowerPoint style, not essay. Check your indexed pages (using a site: search) & crawl your site to find duplicate content issues. Typically, people visit Google to help them solve a problem or they're looking for a specific product. During this phase we also perform tasks like keyword research (for existing …

Putting the right keywords in the right places in your content can have a direct impact on rankings and traffic... Currently, the Knowledge Graph is restricted to a handful of categories of information, such as events, famous people, and works of art-you can see it as a small box off …

Paid results are listings that are presented as a result of an advertiser buying an ad. These are commonly called PPC or pay per click. I'll admit it - I avoided YouTube and video SEO for about as long as I could. This year it became overly apparent that I could …

Just like Times Square, you still have to make your best effort to sell to your customers once they are on your website, but it's better to do business on a crowded street corner than it is to set up shop on a deserted island. In some instances, computer simulations …

A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. A common myth is that keyword density is the major determinant of a webpage's Google search ranking …

Stuffing keywords into your pages, blogs, and body content will come across as unnatural, and probably won't serve your users' needs with any degree of utility. A search champion's mindset is not to think, "We did that one thing and so - yeah, cool - we did SEO." A one-dimensional approach seeking …

An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. Company leaders expect tangible results from promotional campaigns and marketing programs. This is crucial; if your strategy remained …

Another option is through affiliate marketing. Sometimes it?s easier to articulate your thoughts and insights in a ?rough draft? audio or video form before turning into written content.Even if you acquire tons of back links to a given page, if the content doesn?t fit the pattern of …

Seeking help to write the letters and make improvements may be the best way. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? For other sites, it can mean the number …

It provides tons of data on user behavior that you need to measure the quality of your UX and correct it when necessary. One of the most important elements of a post-Pigeon local optimization campaign is your business's presence on as many third party and local directory sites as possible …

Users will no longer tolerate slow performance in a website. If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won't stick around. Chances are, they'll go to your competitors to find content that's easier to consume. A new form of …

SEO copywriting is quality writing. Period. The keyphrases shouldn't make the writing hard-to-read, sound repetitive, or lose its conversion focus. Also, expect to be targeted by a lot more people trying to sell you their services. To remain focused, don't go after too many platforms, just be persistent with right …

For a good rule of thumb, keep headers about the same length as your title tags (70 characters or less). Individuals do not have to type a reply or send a video - they can simply talk into their phones. Paid results are auction priced advertisements & are produced for as long …

Compression can significantly reduce the size of the webpage to be loaded by your browser, reducing HTML or CSS files by up to 70%. Compression is usually done by the web server itself, so make sure it's enabled in yours. Now, today, if you were to use those same methods …

You can augment this gap by buying multiple domain names that satisfy several requirements, with one domain being the primary and others either employing 301 redirects or serving other brand-enhancing purposes. When the layout and content are not appealing, around 38% of users stop using a website, according to a …

Doing proper keyword research is the first step to a successful SEO campaign. Try to stay away from image backgrounds. Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and …

A canonical URL, sometimes referred to as a canonical tag, is an HTML attribute that tells search engines where to assign the search value, or link juice, for pages with duplicate or very similar content. URLs are great real estate for keywords. Add keywords to them so Google has an …

To speed up the process, they browse common areas, such as page headlines and image tags, for keywords that fit the context of a search query. To help Google find your site, you have to tell them where your site is. Geo-targeting represents a unique and attractive feature of mobile …

It sounds cliche, but nothing is more powerful than word of mouth. Completely changing the image people hold regarding a company or a brand is extremely difficult. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times …

Saying your prayer before going to bed, in the hopes that Forbes or the Washington Post will link to you, won't get you anywhere. What are your brand's strengths? Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. If you have large sections of duplicate …

Every time someone clicks on your ad, you pay the search engine. Action-oriented advertising takes place in the business-to-business sector. Links may very well become "democratized" as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a …

Google's mission is to organize the world's information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google's approval. White Hat is the method that uses keywords tailored to a particular audience and fall within SEO best practices …

Additionally, check your server logs to find 4xx errors that ContentKing may not be monitoring, and check Google Search Console to see if Google has hit any 4xx errors. Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts …