Invest in gateway sites

Later in our list of SEO tricks, we'll go into more detail about YouTube as a search engine. But that is not true. Say that you have two versions of your page: one targeting UK readers with British English spellings, and one targeting US readers with American English spellings. A …

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The philosophy of white hat SEO

SEO is a long-term commitment that offers long-term results. Know that good SEO isn't going to take a few days and you won't see huge results in weeks. SEO takes months, but the benefits last for years. The modern search engine is almost algorithm-agnostic, meaning you have to pay less …

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Self-publishing Parasite SEO based purely on link exchanges

Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to Google's SEO ranking algorithm. The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines "crawl" the web …

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Go long-tail and forget user generated content

A 'three clicks' rule says that any information on a website should be available for a user within no more than three clicks. This is how you should plan it. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help …

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What everyone ought to know about analytics

You probably thought of cutting corners and hiring inexperienced people to do the job for you, and that likely won't get you places or raise your ranking effectively. In contrast, any person who happens to be in the area and has a cell phone can post a tweet with a …

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Prioritise key messaging through algorithm

If consumers visualize a picture in their imaginations, the effect may be greater than actually viewing a visual. Choosing the right SEO team also includes receiving regular updates in the form of tangible analytics reports. Rather it is taking an active role setting up the signposts that help them find …

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Is algorithm a Google ranking signal?

SEO can be defined as an aggregate of all the work necessary to produce a high volume of referral hits from search engines, web directories, and other websites, with the ultimate goal of making the website popular. The three types of search algorithms are on-site, off-site, and whole-site algorithms. As …

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Personalization counts: how do plugins fit into this?

Some newer pages may not appear in the results, since the robots have yet to re-crawl the site and find the recent additions. What external channels are passing the most authority to you? Marketers send event-targeting emails to those who might attend a specific occasion. The modern sales funnel is …

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Learn to do SEO campaigns like a professsional

Still, as long as you focus on long-term relevance and value, you will manage to create content that is timeless and powerful. So if the image is decorative, keep it out the way - either make it a background image or set ALT= (don't just leave the ALT text off, as …

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Tactics around long tail search

As we discovered earlier, if your search result is more compelling than those around it, searchers very well may click on it if it's within the cluster they're evaluating, even if it isn't ranked highest. You may also want to use lists, tables, and graphs as this type of content …

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The Broken Link-Building Method

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Stop using keywords in your URLs. Why? Because if you don't know how to optimize a page without slamming keywords into the URLs …

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Can duplication really make a difference?

A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. Effective e-commerce sites feature customer-centric designs which allow individuals to …

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Can you optimize your website for Google RankBrain?

They will provide both general and expert information; both quick research questions and purchase-intent queries. In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Keyword page density is a measure of the relative frequency of the word …

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Mobile-First Indexing: Fix issues around disallow

A good SEO campaign, on the other hand, is like building equity in your business that lasts for the long haul. Now, more than 87% of the world's population owns a smartphone of some kind, and so why wouldn't they rush to take advantage of the benefits that voice search …

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Informative details on improving snippets with better analytics

Well, we'll see Zebra, Koala and Irish Wolfhound soon. Choose Relevant Images - It can be tempting just to attach any cool-looking picture that you might have taken to your next blog post, but you need to make sure that you're using the most relevant images for the most relevant content …

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Reasons why marketers love bounce rates

Many factors, though known however, not understand clearly, are site speed and crawler access control, which determine the rank of the page. To do this effectively, you need to dedicate hours of time to keyword research and competitive analysis. Secondly, a link from one site to another acts as a …

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A do-it-yourself guide to indexed pages

Authority is partially calculated based on the quality and appearance of your site, but the bigger factor is the quantity and quality of links you have pointing to your site. Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize …

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The professional approach to local search

In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website …

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Here is a quick way to solve a problem with canonical URLs

This wasn't always the case, but Google is now looking at paid links carefully. Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take a few hours, when it really takes a few weeks. This incorrect assumption creates frustration and the frustration …

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Segmentation by Geographic Location

Is there ample feedback? Once you've created and verified your Webmaster Tools account, head to the Search Appearance tab and click on "HTML Improvements." Here, you'll be able to see and download a list of duplicate meta descriptions and title tags. Compared to online marketing, such as PPC, social media …

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Establish your position regarding link building

Marketers listen to what consumers say and respond to them. SEO (or search engine optimization) is all about making your site work better with search engines so YOUR small business is served up as the perfect solution when your ideal client is searching for the problem you solve. There are …

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What you should have asked your teachers about rankings

You can include this on a contact page, but it's better if you title your page in line with your physical location. Leave a monitoring system (to track crawling, indexing, rankings, traffic, conversions) set to start following up the new pages destinations as soon as they're released, to identify and …

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Make link bait a priority

Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like 'furniture', 'online shopping' is a very difficult task. In fact if you know how to optimize long tail keywords, you …

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Reasons why you cannot fully understand inbound links

Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. 'Mobile indexing first' means that Google will look at the mobile version of your site to decide how high you should rank. Search engine optimization …

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Latest developments in splogs

Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your website penalized today. Businesses regardless of their industrial sectors are looking out for …

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Hidden facts about organic links

Aligning a brand's message with an influencer's motivation will be the key to success. Advertisers believe product placements lead to increased awareness and positive attitudes toward the brand. For example, you may need to remove embedded text on your pages, or remove links that were built using suspicious sources. Knowledge …

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Why I hate SEO campaigns

However, because all inbound links will support your domain authority and increase both your national and local ranks, it's unwise to limit yourself to only local sources. It's rarely a good idea to include more than one backlink in a single post-doing so makes your effort riskier in exchange for …

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How to learn about Google algorithms in a few hours

Just imagine a situation where you have a great article with a boring headline that doesn't trigger emotions or create a curiosity gap. I can already hear the crickets chirping... However, it's possible (and, in fact, quite common) to have duplicate content on your site even if you've never plagiarized …

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Rank Content in Google's Featured Snippet

These Google changes happened in 2011, when Google began to realize what was really happening. Keep refining your approach. Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not …

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