Offsite SEO is a complex web of habits and exchanges more akin to relationship management than construction. Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. As I mentioned before, Google rates the relevancy of the landing page with regards …

It's cost-effective and generally low maintenance unless you're offering a reward. As such, Technical SEO doesn't include analytics, keyword research, backlink profile development or social media strategies. Both long-form and short-form content have advantages and disadvantages, so you might as well keep focusing on the type that works best for …

If you are designing your website yourself and mess up the coding in your website, Google spiders won't be able to read your site efficiently and this can hurt your rankings significantly. Will your SEO consultant be changing the strategies every time that search engines introduce new components to search …

Although there are many ways to improve site speed, image compression can typically make an immediate impact. A layout that sufficiently takes into account the "above the fold" section is not only user friendly, but can also be assessed positively by Google. HTTPS (secure) URLs are typically created after a …

The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. Google published several documents that show the requirements for Google's own products. For example …

Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. Do not copy another site's content without asking permission first. It's bad for you, the site you're copying from and the reader too. Use bullet points: Using a …

Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that's not always in your best interest. Spending time chasing a tiny SEO …

SEO is important whether you're a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. Higher rankings in the first few results are critical to visibility. Today, due to …

One should always keep an eye on those who want to take your spot. HubSpot has a great tool called Website Grader that can check if your site is Mobile Responsive and has Viewports configured. They first launched Google Wave, which was a copy of Facebook, but it failed within …

Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many mobile sites were designed with mobile viewing in mind, they weren't designed to be search friendly. Search …

YouTube is like any other social media network. It takes regular usage, quality content, and lots of interaction to be successful. You will have to not only have a solid SEO plan to excel, you'll need to have time to devote to nurturing your channel and subscriber base. Google, Yahoo …

You also as an SEO today have to be aware of how you impact other work in a business and how other work in a business impacts you. Keyword density refers to the number of times a particular keyword is used in the content of your website. I'm not talking …

Private brands and private labels have grown in usage. Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link …

The marketing team considers these differences when designing a communications program. Some experts believe the internet is slowly killing traditional television. Employees should not be writing reviews, ever. Many businesses don't consider the fact that more 70% of a website's traffic does not arrive via the homepage. Instead, search engine …

Ideally, no page internal link should be a standalone. This aims is to get more visitor traffic for a website, as well as improve its visibility on a search engine, in an organic and un-paid manner. When selecting keywords, you should also keep the purpose of your website in mind …

Globally integrated marketing communications efforts are guided by the IMC planning process. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs …

Consumers seeing an advertisement in a different medium are more likely to recall the ad than when it appears in only one. The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. What browsers will …

Product descriptions are important to both a customer-centric design and to search engines. In March 2016, Google confirmed that it would no longer allow toolbars to use the PageRank checker in the browser, so a host of clones will likely pop up. Although the algorithm update is likely to favour …

Mobile apps like Flipboard or CNN make it easy to consume information broadly and quickly. No matter what business you own you need to be practical. See what keywords are most popular in each country you're targeting, and optimise the pages on that country's section of your website accordingly. Also …

To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. Assuming you can skip SEO and just 'wing-it' might keep you from …