Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. In addition to identifying trends, marketers take …

Web 2.0s are extremely powerful. Every new redirect you create is another piece of information that can bog down the speed of your site. It's a simple step, but it will go a long way toward improving your search results. They make them unnecessarily long and ugly.

Digital experiments …

So, be sure to open that lane by checking how your website performs on mobile applications. You should also use headings and bullet points to break up text and make your content easy to scan. Detailed, in-depth, and informative content is likely to be linked to by other websites. When …

Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. The header is given more weight than the footer and typically the body text is given more value than both (since that is …

Ensure you use your chosen keywords in the above aspects of your most high-ranking pages to signal to search engines that your content is relevant to these keyword searches. They can be used to create content for sharing on social media sites like Facebook, Twitter and Medium, for example. To …

One of the things that SEO specialists do is keep track of all the changes in search engine operations so they can optimize pages accordingly. Utilizing Google Analytics can help you achieve these goals. We'll be talking about this in great depth in the link acquisition section. Not all these …

At the very least, you should sign up with Google Business Places so Google has your relevant information and people know how to contact you. Corporate companies and enterprises started hiring SEO Company and SEO specialist in the mid-1990s. Keyword stuffing and bulk directory submissions no longer hold the SEO …

Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it's extremely important to operate within their guidelines lest your site gets penalized and you lose all of your traffic. A webpage is considered loaded as "document complete" when it has loaded enough to allow a …

Brand recognition requires an emphasis on the visual presentation of the product and/ or logo. If that's the case, your publisher will have clear grounds to remove the link, and if they don't, you could end up facing a Google penalty. Log into Google Webmaster Tools and click on "Crawl …

If your posts are getting less detailed, more rushed, or otherwise less useful for your readers, it could trigger a signal to Google that you aren't as authoritative as you used to be. When you create your SEO content be sure to give users what they are looking for. If …

SEO isn't something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I've spent almost fifteen years learning about SEO and I'm thankful I did because I feel each hour of learning has paid itself back over and over again. Momentum means running …

Therefore, it is easy for marketers to get confused in the web maze. With advancements in voice search technology, media is a growing importance and your entire site will benefit from taking the steps above. Before we close this chapter, we will cover the important topics of website usability and …

Honestly, I wouldn't suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your 'velocity' or the time passing and frequency of links procured rises too fast - it will look fishy and unnatural. In the early days of the Internet, domain name selection was fairly …

What pages do the users leave quickly? One of the most time-consuming parts about link-building is actually finding places that will give you links. Make sure to incorporate images that support your content and use descriptive titles and alt text. When it comes to SEO you have to be patient …

I will focus on the aspect of the sponsored results (PPC - Pay Per Click) and how we can improve our position in these results using SEO (Search Engine Optimization) techniques. Online video is huge and is only going to get bigger. After Google's Exact Match Domain update, the importance of …

Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. Once you know what the business is …

Paid links are typically considered noise factors in search engine algorithms. The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending …

These are both great signals to search engines, meaning you've simultaneously pleased your users and search engines. Responsive websites are optimized for mobile at a design level. It's a long-term investment that can take months or years to produce significant results. You may have visited Reddit before but you may …

Keep it natural. It's because heavily keyword-dense backlinks truly are a spammy tactic. The same thing applies online. Make no mistake, the customer frame of mind and intention behind their query is vital.

Is the use of temporary keyword research judged to be good practice?

Everything begins with a plan. Notice that underneath the top result is a list of similar additional questions with a drop down that provide even more quick answers. If you've been doing SEO for any period of time, you would have already begun to notice consultants discussing 'keyword intent' and …

Avoid italics in HTML. Here is why this strategy works like a charm. It's also important to use keyword identifiers for your brand and company in the page titles of your site, so Google understands who you are-the trick is to avoid too much repetition or any situation that might …

Engage with influencers by asking them questions, replying to them in discussion, or sharing their material. Dedicate yourself to making your users as happy as possible. The following instances of duplicate content are typically caused by editorial reasons, or can be solved through editorial solutions. Plug in all the keywords …

The best SEO service providers include Server SideDesign, Magnetism, Bruce Clay Inc. Bring on the backlinks - but only the good backlinks that give us a lot of boost and credibility, please! Good sitemaps help humans to find what they are looking for and help search engines to orient themselves and …

These are the specific questions you should ask yourself before doing any sort of link outreach. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Don't just link to one or two sources all the time. Also, be careful not …

You can also use the nofollow tag on your own site, to link to external sources without Google associating you with those sources. SEO even matters once you get someone to your site. Domain names ending in .com, .net, or .org are part of the gTLD class. However, some sites …

Twenty years ago, the World Wide Web as we know it today didn't exist. Ten years ago, only early technology adopters used search engines, and Google was a struggling young upstart. Now, 92 percent of online Americans use search engines (nearly 60 percent do this every day). However, it still …

Offsite SEO is a complex web of habits and exchanges more akin to relationship management than construction. Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. As I mentioned before, Google rates the relevancy of the landing page with regards …

It's cost-effective and generally low maintenance unless you're offering a reward. As such, Technical SEO doesn't include analytics, keyword research, backlink profile development or social media strategies. Both long-form and short-form content have advantages and disadvantages, so you might as well keep focusing on the type that works best for …

If you are designing your website yourself and mess up the coding in your website, Google spiders won't be able to read your site efficiently and this can hurt your rankings significantly. Will your SEO consultant be changing the strategies every time that search engines introduce new components to search …

Although there are many ways to improve site speed, image compression can typically make an immediate impact. A layout that sufficiently takes into account the "above the fold" section is not only user friendly, but can also be assessed positively by Google. HTTPS (secure) URLs are typically created after a …

The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. Google published several documents that show the requirements for Google's own products. For example …

Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. Do not copy another site's content without asking permission first. It's bad for you, the site you're copying from and the reader too. Use bullet points: Using a …

Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that's not always in your best interest. Spending time chasing a tiny SEO …

SEO is important whether you're a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. Higher rankings in the first few results are critical to visibility. Today, due to …

One should always keep an eye on those who want to take your spot. HubSpot has a great tool called Website Grader that can check if your site is Mobile Responsive and has Viewports configured. They first launched Google Wave, which was a copy of Facebook, but it failed within …

Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many mobile sites were designed with mobile viewing in mind, they weren't designed to be search friendly. Search …

YouTube is like any other social media network. It takes regular usage, quality content, and lots of interaction to be successful. You will have to not only have a solid SEO plan to excel, you'll need to have time to devote to nurturing your channel and subscriber base. Google, Yahoo …

You also as an SEO today have to be aware of how you impact other work in a business and how other work in a business impacts you. Keyword density refers to the number of times a particular keyword is used in the content of your website. I'm not talking …

Private brands and private labels have grown in usage. Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link …

The marketing team considers these differences when designing a communications program. Some experts believe the internet is slowly killing traditional television. Employees should not be writing reviews, ever. Many businesses don't consider the fact that more 70% of a website's traffic does not arrive via the homepage. Instead, search engine …