Define your goals with regards to javascript

Your home page should contain the most important links to your site. It's a fact that longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times can lead to significantly lower sales and search engines take the loading times …

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Having fun with meta tags

Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page's content and tags, and the result is a drop in Quality Score and an unsuccessful campaign. Also, you need to remember …

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Bucket brigades based on metrics

If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. When marketing managers carefully design all of the steps taken up …

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Read this controversial article and find out more about RSS feeds

Using structured data, you can serve Google your address details in the most convenient way. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day …

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Double Your Profit With These Tips on social media

The cost per customer helps to determine whether the same amount of profit could have been obtained for a lower cost. Personalization is one of the most talked about frontiers in search. Using competitors to establish position can be accomplished by contrasting the company's product against others. Google can detect …

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Make keyword stuffing a priority

Taking the route of custom development has its advantages and disadvantages. The solution to this problem is exactly what you would expect: ensure that product descriptions fed to 3rd party sites are different than what is placed on your eCommerce website. and note the subtle differences. Add a video for …

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Try to target a hungry crowd by paying attention to LSI

The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Defining primary marketing objectives establishes targets such as higher sales, an increase in market share, a new competitive position, or desired …

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What are the advantages of link bait on today's web?

Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. Sometimes it's the channels the content was published on. Other times it's a mixture of things …

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Is this the end of site submissions as we know it?

Tracking things like page views, bounce rate, and SEO, as well as likes and shares, can give you a sense of how well people and search engines receive your content. The best way that you are going to make your website rank in search engine results pages is to create …

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Don't forget about splogs

Following these guidelines for proper keyword placement shows Google that your keywords are important to your web page and your website. Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. Post-crawling content the Spider stores the indexed page in a …

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More than 80% of internet users use search

It's no surprise that customers are tired of being sold to, particularly across the internet. If you are designing your website yourself and mess up the coding in your website, Google spiders won't be able to read your site efficiently and this can hurt your rankings significantly. Links need to …

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Lessons I've learned from webmaster tools

Wouldn't it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most …

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Why hits matter

Thus, your website should have clean, search and user-friendly code, and navigation; this will ensure users stay longer on your site, which Google will treat as a sign of trust and usefulness. Tying your domain name to a hosting provider often comes with a lot of red tape if you …

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So what gives?

The stronger the backlink profile of a site, the more PageRank their links will pass. In the past, Google would only give a website real estate in the top two positions for a given keyword. Be sure to includes "Share" buttons on your webpages to help engagement scores. Content that …

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Design + analytics = Greatness

An SEO professional without analytics is a blind one; analytics are the key for measuring which tactics work and which do not. Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are …

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Why most people will never be great at landing pages

At the very least, quarterly assessments are required. A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some …

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