They are money hungry and aren't looking out for your best interest. Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google's eyes. It has been considered a standard SEO best practice for years to eep meta descriptions at around …

Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you've made that part of your content marketing strategy …

Messages consistent with the current concepts in a person's cognitive map strengthen key linkages. including pages that are created with no attempt to help users, or pages that potentially spread hate, cause harm, or misinform or deceive users, should receive the Lowest rating. Consider the popular scenario where a product …

Software programs cannot adequately interpret each of the various types of data that humans can-videos and images, for example, are to a certain extent less readable by a search engine When it comes to SEO, creating descriptive, keyword-rich file names is absolutely crucial. The solution to this issue? Deceiving users …

Ensure the number of visits and new visitors from within your target market is increasing. Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page efforts, a common SEO mistake marketers make is believing that their site will receive more SEO …

This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. Various HTML elements can be altered to target certain keywords to improve a page's ranking. It does not have to be done all at once, and it usually never …

If a search gives no cues about context or intent, Google will suggest ways the user can refine his or her search to improve context and results. XML sitemaps and RSS/Atom feeds, in their core, are lists of URLs with metadata attached to them. When done well, social media …

The Moz plugin will show you the Page Authority (PA), Domain Authority (DA), number of inbound links, internal links, and number of inbound links from root domains (RD) - essentially the home page of another website. A great way to up your SEO in a general sense is to regularly update …

Emotions and other feelings can lead to poor choices. Keeping track of web page or site rankings is one of the most common activities of any SEO practitioner. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Publishing pages …

SEO success relies heavily on the keywords you choose to target. Don't be too focused on creating backlinks, instead focus on the END Goal. Brand infringement remains both a domestic and international problem. A PURL contains a personalized preloaded web page that contains the customer's personal data, contact information, purchase …

By now, you realize that online marketing requires more than getting listed in search engines and waiting for the money to roll in. Social media offers pathways to engage in two-way communications with consumers, at a point of purchase in a retail store, in their homes, or at their places …

Not all duplicate content is a bad thing. Paid link-building is considered black hat SEO and is likely to incur a penalty. An index is another name used by a search engine for a database. You should consider having access to URL rewriting (.htaccess or httpd.conf configuration files), web …

The stronger the backlink profile of a site, the more PageRank their links will pass. Link building boosts your site link popularity, and for ensuring effective link building, you should submit your site in popular search engines manually, as automated submission does not offer any SEO benefit. While there are …

If your content offers relatively little value - and it's generally easy to tell when it does - there's a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. Many companies maintain YouTube channels in order …

When the search program doesn't reach into the right areas, the program can be rendered ineffective. Ask your developer to create a list of redirect URLs . Make sure your phrases have a search volume of at least seven hundred monthly searches unless you are in a very small niche. Ultimately …

Sometimes people try to make it too simple, it's like if you just do this thing and you can learn those individual things whether it's, you know, creating good tags on the page, or how to do good keyword research, but the really quality SEO happens when you bring dozens …

Not only do searchers click on organic results the majority of the time, an organic listing is between two and six times more visible than a paid one. While it is possible to use SEO on the same pages over and over, you'll find that it's a lot more effective …

Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that's against their guidelines - from keyword cramming to paying for sponsored posts. When listing keywords in their meta tags, some sites choose to separate each keyword with a …

The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. In a recent survey by Hubspot only 9% of businesses using inbound marketing with SEO failed to see an ROI. Adding your site to any web directory just to get a backlink will have a negative …