Why your digital marketing strategy should centre around anchor text

You'll want to include keywords in your blog posts, and meta data, and really, throughout your site. desktop. Address configuration & targeting issues first. Your content should also be readable.

Dealing with Google negativity in relation to redirect chains

Then, using a piece of software called a crawler, we can see …

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The reason everyone loves keyword stuffing

In the next section of this guide we are going to learn about off-page optimization and how to leverage off-page to skyrocket your website to the top of the SERPs. Google decides the order of all search results through a series of algorithms. By creating more engaging and effective SEO-focused …

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Make the most of SEO by really understanding text links

More narrowly, SEO seeks to tweak particular factors known to affect search engine standing to make certain pages more attractive to search engines than other web pages that are vying for the same keywords or keyword phrases. Links are a crucial factor for high rankings in Google's organic results. They …

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Taboos about SERPs that you should know

Google offers clear instructions on how to correct each of these issues. From there, they'll probably appear naturally as you complete the content work. Keyword discovery is the first of three steps in my D-A-D keyword analysis technique. In discovery, you generate the longest list of possible search words and …

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Better content title and descriptions

Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. Historically, guerrilla marketing offers one of the most successful alternative media marketing programs. Presently, it has been noted that the search engine giant is looking to deliver the right …

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Double Your Profit With These Tips on widgets

You can install plugins on WordPress to protect your site such as the Google Authenticator Plugin or just simply create a very strong password that combines numbers and characters. Get an outside opinion if you can. YouTube is like any other social media network. It takes regular usage, quality content …

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The philosophy of white hat SEO

SEO is a long-term commitment that offers long-term results. Know that good SEO isn't going to take a few days and you won't see huge results in weeks. SEO takes months, but the benefits last for years. The modern search engine is almost algorithm-agnostic, meaning you have to pay less …

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Self-publishing Parasite SEO based purely on link exchanges

Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to Google's SEO ranking algorithm. The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines "crawl" the web …

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Is algorithm a Google ranking signal?

SEO can be defined as an aggregate of all the work necessary to produce a high volume of referral hits from search engines, web directories, and other websites, with the ultimate goal of making the website popular. The three types of search algorithms are on-site, off-site, and whole-site algorithms. As …

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Learn to do SEO campaigns like a professsional

Still, as long as you focus on long-term relevance and value, you will manage to create content that is timeless and powerful. So if the image is decorative, keep it out the way - either make it a background image or set ALT= (don't just leave the ALT text off, as …

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The Broken Link-Building Method

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Stop using keywords in your URLs. Why? Because if you don't know how to optimize a page without slamming keywords into the URLs …

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Mobile-First Indexing: Fix issues around disallow

A good SEO campaign, on the other hand, is like building equity in your business that lasts for the long haul. Now, more than 87% of the world's population owns a smartphone of some kind, and so why wouldn't they rush to take advantage of the benefits that voice search …

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Reasons why marketers love bounce rates

Many factors, though known however, not understand clearly, are site speed and crawler access control, which determine the rank of the page. To do this effectively, you need to dedicate hours of time to keyword research and competitive analysis. Secondly, a link from one site to another acts as a …

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Here is a quick way to solve a problem with canonical URLs

This wasn't always the case, but Google is now looking at paid links carefully. Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take a few hours, when it really takes a few weeks. This incorrect assumption creates frustration and the frustration …

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Segmentation by Geographic Location

Is there ample feedback? Once you've created and verified your Webmaster Tools account, head to the Search Appearance tab and click on "HTML Improvements." Here, you'll be able to see and download a list of duplicate meta descriptions and title tags. Compared to online marketing, such as PPC, social media …

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Establish your position regarding link building

Marketers listen to what consumers say and respond to them. SEO (or search engine optimization) is all about making your site work better with search engines so YOUR small business is served up as the perfect solution when your ideal client is searching for the problem you solve. There are …

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Latest developments in splogs

Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your website penalized today. Businesses regardless of their industrial sectors are looking out for …

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How to learn about Google algorithms in a few hours

Just imagine a situation where you have a great article with a boring headline that doesn't trigger emotions or create a curiosity gap. I can already hear the crickets chirping... However, it's possible (and, in fact, quite common) to have duplicate content on your site even if you've never plagiarized …

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How to turn page rank into success

Interactive blogs permit visitors to make comments or posts on the site, including those created by the company, company-sponsored sites, and those prepared by independent fans or advocates. Business markets may be segmented based how To go for it and go for everything in terms of search sometimes means that …

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To get fast rankings, you need web crawlers

Paid results are listings that are presented as a result of an advertiser buying an ad. These are commonly called PPC or pay per click. I'll admit it - I avoided YouTube and video SEO for about as long as I could. This year it became overly apparent that I could …

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The worst advice I've heard about sitemaps

A canonical URL, sometimes referred to as a canonical tag, is an HTML attribute that tells search engines where to assign the search value, or link juice, for pages with duplicate or very similar content. URLs are great real estate for keywords. Add keywords to them so Google has an …

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Tell me more about webmaster tools

To speed up the process, they browse common areas, such as page headlines and image tags, for keywords that fit the context of a search query. To help Google find your site, you have to tell them where your site is. Geo-targeting represents a unique and attractive feature of mobile …

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Aligning your goals in relation to blogs

Saying your prayer before going to bed, in the hopes that Forbes or the Washington Post will link to you, won't get you anywhere. What are your brand's strengths? Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. If you have large sections of duplicate …

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Self-publishing Parasite SEO based purely on white hat SEO

Yes, I said six months. Optimization involves making pages readable to search engines and emphasizing key topics related to your content. Basic optimization may involve nothing more than ensuring that a site does not unnecessarily become part of the invisible Web (the portion of the Web not accessible through Web …

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When auditing your site, take time to think about web 2.0

Add structured data markup in your website's code to include vital business information for Google to find and showcase. Advertisers will bid for ad placement, which means a business will show amongst a search engines sponsored links. Some advertisers emphasize the principles present in variability theory, which suggests that variable …

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Winning marketing strategies for canonical URLs

Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. Customers now use mobile devices to research potential business partners before converting on a product or service. They check out the business's website, read blog content, and …

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Difficult things about user generated content

Here's a fun fact about humans: we enjoy thinking about problems even more than solving them. It's why informative content doesn't encourage much engagement from users. We really only need time, experience, and research to help identify thin and duplicate content and make them better. Repeat customers who trust you …

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Wait. Is ROI really that simple?

95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month. Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on …

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Give visitors what they want

But by 2010, people used five million hashtags daily so Twitter began to index them. If time is not a factor, that's all the more reason to use SEO. Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might …

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What everyone ought to know about comment spam

Americans conduct more than 20 billion online searches a month, and worldwide, we type into a search box 131 billion times monthly. That's 29 million searches per minute. (Google alone receives more than 1 billion unique visitors per month.) Search engines track searcher behavior, and by looking at what searchers …

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