The truth about ROI

Every time someone clicks on your ad, you pay the search engine. 90% of users only look at the first page of Google results, so if your site doesn't come up on the first page, you aren't reaching your full potential. How do mobile marketing systems enhance digital marketing programs …

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Let's talk about search engine spiders

Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. At best they will …

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The hidden agenda behind search queries

It's important to have your keywords in titles, URLs, subheadings and body text. The marketing professionals involved in the communication process pay attention to each aspect of the communications model to ensure that every audience encounters a consistent message. A variety of studies support the idea that Google incorporate social …

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Latest developments in scraping

Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by Bing, Google, and other search engines are reactions to deceptive marketing practices. The guidelines are as close as you will get to having a check list …

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