Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by Bing, Google, and other search engines are reactions to deceptive marketing practices. The guidelines are as close as you will get to having a check list …

For a list of known web spiders, see http://www.user-agents.org/. Simply having an awareness of opportunities allows a search marketer to expand his or her audience. The person who has the responsibility of managing the homepage's search performance should also have some level of influence. Everyone likes to …