Keep your title tag under 55 characters

Google's search bots and individual users may be confused when they see multiple domains for what appears to be one master brand. I'm happy to share some ways to work more of them into your content strategy. You've launched your new website, ready to welcome crowds of new customers. But …

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Never underestimate the influence of html

More than one domain on the same C-Block indicates ownership by the same party. When we develop back-links, publish visitor content, or basically promote on a website, we want well-known websites because these are the ones that will work. The downside is, of course, that most publishers won't accept content …

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Things you most likely didn't know about nofollow links

When approaching someone with a link building request, the worst thing you can do is string them along. The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content …

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The lazy way to splogs

And guess what? You don't have to remember or even know all of the factors that influence SEO. You need to learn about what is important and why it matters. Once you have that down, the rest of the details fall into place. Study keywords - not actual content - of your …

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Bucket brigades based on search queries

When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. However, using Google Suggest to help find frequently searched …

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Key Principles To Improve Your Marketing ROI

By using it on your blog we are sure that you will always hit the bullseye with every piece of content you create. According to AdWeek, Facebook's popularity comes from a blend of sheer size, record of publishing useful content, and the extent of consumer interaction available. Organize headlines (for …

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Design + search engine spiders = Greatness

Not all backlinks are good. Oftentimes, separate "review pages" are created to host all reviews for particular products, yet some (if not all) of the reviews are placed on the product pages, themselves. However, it's expensive - we'll be discussing influencer marketing in detail later in this book. Mobile marketing is …

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Does the Yahoo indexer really care about site submissions

The Disavow tool is part of Google Search Console (formerly Webmaster Tools) that allows websites to discount the value of an inbound link, helping to prevent against link-based penalties. But you can get a sensational return through intelligent-ideas, hard work and an honest approach. Brands carry both tangible and intangible …

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Learning about gateway sites

Over the past 10 years, search has gotten a whole lot better. If you've been in the industry long enough, you remember the days of keyword stung articles and link building. Keep the most important information above the fold - that is, keep it above the part of the page that …

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Technical optimization

Heck, you can even hire someone now to put it on his shaved head. Although there are many ways to improve site speed, image compression can typically make an immediate impact. You can also carry on creating additional content for your users to read and share; maintaining a blog is …

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Businesses are born out of ideas

Forget dense blocks of text with no images. Instead, create content with lots of headers, that's well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff …

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Latest developments in static pages

Yes, in a vacuum having 10 pages versus having 2 pages is a good thing. Personalization is one of the most talked about frontiers in search. Title tags and meta descriptions are important elements of your website's content. The title tag and the meta description tags should include keywords relevant …

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Perform A/B testing on websites

If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? Getting screen time from visitors to a site depends on how well you know who you're trying to target and how much you can …

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More focus is put on social media

Whenever doing a website redesign, I think it's so important to reassess the purpose of each page. If you don't learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your project! The …

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Use both internal and external links to add further value

Search engine marketing (SEM) refers to the utilization of pay-per-click (PPC) advertising such as through Google AdWords. The order that websites are ranked in is a very complex and technical process; Find out which channels are driving traffic to your competition . Well-ranked sites (utilizing only organic SEO techniques) can significantly …

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