Keep refining your approach. Search engine optimization is a resource-intensive and time-consuming process, and so not all companies are ready to spend into it, albeit for numerous it can generate the very best outcome on investment in the end.Pay-Per-Click or PPC advertising is also recognized as search engine marketing …

Header tags are not as critically important for your site rankings as they used to be, but these tags still serve an important function for SEO. Alternative text is used by screen readers for blind people and descriptive text for Google. If you put effort into it and time it …

Google doesn't determine a "brand" like you and I do - the algorithm looks at quality signals dictating the authority or "brand" power of a website. The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or …

Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. Although you'll only probably use one …

Engagement can be built by offering incentives andreasons for the consumer to interact with a company. It should be very clear that if you are solely using PPC as your conduit for search engine traffic, you are missing out on the broader picture. Consumers seeing an advertisement in a different …

Not sure how fast your pages load? Unfortunately, there's no easy way to do this - while many online tools can estimate the value of a link, they also tend to return false positives just because another site is new or little-known. A good load time to aim for is between …

Link building is working to acquire backlinks that lead to your site. Wondering why you need backlinks? Having high-quality backlinks is one of Google's most important ranking factors for sites to show high up in search results. These links show authority. It's almost as if the other site's link is …

Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. Have you thought about the exact ways people might be searching for your goods? Have you ensured that search engines can properly read your website? Ongoing content is your …

Make sure the robots tag is included in your meta tags to improve crawling rates. It's statistically more likely that a user will visit websites that appear on the first page of their search. The social media landscape rapidly evolves. TTFP, which stands for time to first byte is a …

It doesn't hurt to have a sitemap and it also improves your basic SEO. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons …

In the coming years, we will not only encounter AI in service calls or in the pedicure of old people but pretty much everywhere: The need to collect and analyze user data in order to obtain intelligent proposals for action is and will remain an everyday occurrence on the Internet …

Website performance is important. Chunky blocks of text just bore and intimidate readers - not what you want. For best results, it is best to keep paragraphs short (2-4 sentences). That way all the important content of a page, such as navigation and info texts will be in the user's field …

This is particularly handy when other sites have copied our website pages and neglected to take out the Meta Author tag. Spammers often use automated methods for distributing these comments to a massive array of sites, where some of them inevitably stick.Not only is this an extremely ancient method …

Don't forget about your customers. See this page for more information on titles and the description snippet. Recall your own search behavior on Google. You want to engage your audience and draw their attention to your website, where hopefully they?ll be inspired to explore your products and eventually make …

People won't click on vague page titles in search engines like they will on social media. It cares whether your page can actually help someone. Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone …

In the end, you interlink the smaller cluster pages with the pillar content. Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more …

Social acceptance comes from believing that other individuals including family and friends who purchased the same brand are likely to accept the choice. While the Meta keyword and Meta description tags aren't used as a ranking factor, Meta tags do still continue to have a use when it comes to …

Mini-applications embedded in a banner ad, or widgets, enable a consumer access to some form of dynamic content provided by an external source other than the company where the ad resides. As we can see, both on-page and off-page of the optimization, social media share, website architecture, and many other …

Google's search bots and individual users may be confused when they see multiple domains for what appears to be one master brand. I'm happy to share some ways to work more of them into your content strategy. You've launched your new website, ready to welcome crowds of new customers. But …

More than one domain on the same C-Block indicates ownership by the same party. When we develop back-links, publish visitor content, or basically promote on a website, we want well-known websites because these are the ones that will work. The downside is, of course, that most publishers won't accept content …

When approaching someone with a link building request, the worst thing you can do is string them along. The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content …

And guess what? You don't have to remember or even know all of the factors that influence SEO. You need to learn about what is important and why it matters. Once you have that down, the rest of the details fall into place. Study keywords - not actual content - of your …

When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. However, using Google Suggest to help find frequently searched …

By using it on your blog we are sure that you will always hit the bullseye with every piece of content you create. According to AdWeek, Facebook's popularity comes from a blend of sheer size, record of publishing useful content, and the extent of consumer interaction available. Organize headlines (for …

Not all backlinks are good. Oftentimes, separate "review pages" are created to host all reviews for particular products, yet some (if not all) of the reviews are placed on the product pages, themselves. However, it's expensive - we'll be discussing influencer marketing in detail later in this book. Mobile marketing is …

The Disavow tool is part of Google Search Console (formerly Webmaster Tools) that allows websites to discount the value of an inbound link, helping to prevent against link-based penalties. But you can get a sensational return through intelligent-ideas, hard work and an honest approach. Brands carry both tangible and intangible …

Over the past 10 years, search has gotten a whole lot better. If you've been in the industry long enough, you remember the days of keyword stung articles and link building. Keep the most important information above the fold - that is, keep it above the part of the page that …

However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. Utilizing outreach techniques is a great way to get your content out into the world. A Private Blog Network (PBN) is a network …

Heck, you can even hire someone now to put it on his shaved head. Although there are many ways to improve site speed, image compression can typically make an immediate impact. You can also carry on creating additional content for your users to read and share; maintaining a blog is …

While there's no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. It's important to monitor the backlinks your site is accumulating Focus on your customers, and take the right logistical steps to make …

You can hire PHP developers reasonably quickly, and you can be sure that if at some point you require additional PHP development, the resources will be there. I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want …

Forget dense blocks of text with no images. Instead, create content with lots of headers, that's well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff …

Yes, in a vacuum having 10 pages versus having 2 pages is a good thing. Personalization is one of the most talked about frontiers in search. Title tags and meta descriptions are important elements of your website's content. The title tag and the meta description tags should include keywords relevant …

If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? Getting screen time from visitors to a site depends on how well you know who you're trying to target and how much you can …

Whenever doing a website redesign, I think it's so important to reassess the purpose of each page. If you don't learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your project! The …

If you're new to the SEO game it's easy to be fooled into thinking that once you get the basics down it's easy peasy, especially when you have a few small successes right away - you'll get an inflated sense of ego and think "I got this!". Quick acceptance of failure …

Search engine marketing (SEM) refers to the utilization of pay-per-click (PPC) advertising such as through Google AdWords. The order that websites are ranked in is a very complex and technical process; Find out which channels are driving traffic to your competition . Well-ranked sites (utilizing only organic SEO techniques) can significantly …