Over the past 10 years, search has gotten a whole lot better. If you've been in the industry long enough, you remember the days of keyword stung articles and link building. Keep the most important information above the fold - that is, keep it above the part of the page that …

However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. Utilizing outreach techniques is a great way to get your content out into the world. A Private Blog Network (PBN) is a network …

Heck, you can even hire someone now to put it on his shaved head. Although there are many ways to improve site speed, image compression can typically make an immediate impact. You can also carry on creating additional content for your users to read and share; maintaining a blog is …

While there's no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. It's important to monitor the backlinks your site is accumulating Focus on your customers, and take the right logistical steps to make …

You can hire PHP developers reasonably quickly, and you can be sure that if at some point you require additional PHP development, the resources will be there. I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want …

Forget dense blocks of text with no images. Instead, create content with lots of headers, that's well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff …

Yes, in a vacuum having 10 pages versus having 2 pages is a good thing. Personalization is one of the most talked about frontiers in search. Title tags and meta descriptions are important elements of your website's content. The title tag and the meta description tags should include keywords relevant …

If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? Getting screen time from visitors to a site depends on how well you know who you're trying to target and how much you can …

Whenever doing a website redesign, I think it's so important to reassess the purpose of each page. If you don't learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your project! The …

If you're new to the SEO game it's easy to be fooled into thinking that once you get the basics down it's easy peasy, especially when you have a few small successes right away - you'll get an inflated sense of ego and think "I got this!". Quick acceptance of failure …

Search engine marketing (SEM) refers to the utilization of pay-per-click (PPC) advertising such as through Google AdWords. The order that websites are ranked in is a very complex and technical process; Find out which channels are driving traffic to your competition . Well-ranked sites (utilizing only organic SEO techniques) can significantly …