Rank Content in Google's Featured Snippet

These Google changes happened in 2011, when Google began to realize what was really happening. Keep refining your approach. Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not …

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Links, links, links!

Make your site tell the users' browsers to cache its elements. That way, when the users visit your site again, it will load much faster, since the elements are already there on their computers. It matters even more for mobile devices. Multiple links built on the same publisher will have …

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Its all about authority sites

A marketing firm (the reseller/client) will sell link building services or broad SEO services to an end client for a specified price. A backup approach could be to set URLs with session IDs to noindex, but this limits page-level link equity potential in the event that someone links to …

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Meaty meta descriptions may affect your 301 redirects tactics

We recommend a minimum of 300 words per page as a rough guideline for identifying pages that are lacking in content. Revenue and costs are normally easy to obtain, because many companies record these numbers for accounting purposes. In other words, in most purchase situations a consumer only considers brands …

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A few words on organic links

Would you feel comfortable trusting this content for issues relating to your money or your life? In SEO planning, instead of frequency, experts use opportunities to see (OTS) or the cumulative exposures achieved in a given time period. Mobile optimization, too, is important for both national and local rankings. You …

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Can blogs make a huge difference to search engine optimisation?

Think PowerPoint style, not essay. Check your indexed pages (using a site: search) & crawl your site to find duplicate content issues. Typically, people visit Google to help them solve a problem or they're looking for a specific product. During this phase we also perform tasks like keyword research (for existing …

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The worst advice I've heard about widgets

Putting the right keywords in the right places in your content can have a direct impact on rankings and traffic... Currently, the Knowledge Graph is restricted to a handful of categories of information, such as events, famous people, and works of art-you can see it as a small box off …

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Things to avoid when dealing with URLs

A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. A common myth is that keyword density is the major determinant of a webpage's Google search ranking …

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Measure and Improve by paying attention to analysis

Both options might be too much for the average small business owner, especially if your small company is still in startup mode. Yahoo! Rather than building any links directly on outside sources, you'll be calling upon your audience to do all the work for you. Choosing to be involved with …

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What's the story about white hat SEO

It's particularly important for links that only contain an image to have descriptive alt text so screen readers and search engines are able to understand what is being linked to. Semantic search is powered by a process called word-sense disambiguation. There's a score called "Domain Authority" that calculates how authoritative …

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The evolution of ROI in SEO

When users place keywords on their web page or within their meta tags over and over again in an effort to improve SERPs-search engines (like Google) actually discredit the value of the web page. If you think you have paginated content problems on your website, it can be a frightening …

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Having fun with duplication

Seeking help to write the letters and make improvements may be the best way. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? For other sites, it can mean the number …

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Make use of free tools to check white hat SEO

It provides tons of data on user behavior that you need to measure the quality of your UX and correct it when necessary. One of the most important elements of a post-Pigeon local optimization campaign is your business's presence on as many third party and local directory sites as possible …

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Cracking the ROI code

For a good rule of thumb, keep headers about the same length as your title tags (70 characters or less). Individuals do not have to type a reply or send a video - they can simply talk into their phones. Paid results are auction priced advertisements & are produced for as long …

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Is this the end of SEM as we know it?

Hiring a professional website designer can help with the cosmetics and get you taken seriously by your visitors. You'll also want to be sure that you're not misleading visitors, they should be getting what was advertised when they looked at the site's description. Readers should be able to bounce around …

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Consider mobile search at the inception

Every time someone clicks on your ad, you pay the search engine. Action-oriented advertising takes place in the business-to-business sector. Links may very well become "democratized" as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a …

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Search engine health checks should look at domain authority

The common belief of ranking high in the search results is changing - the content strategies are not the main means, but generating the quality inbound links that stay as a much important SEO element to affect the ranking. What you should do is leverage the business alliances that you do …

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Creating a Website on Your Domain

But Google's algorithms have never been perfect. Plus user behavior and technology is always evolving. Marketing appeals made to people in a geographic area or region is geo-targeting. Occasionally, social media buzz creates a situation in which the marketing team should react immediately. Any change you make to your site …

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Make Google algorithms a priority

Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search …

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Don't forget plugins

The targets provide a sense of direction and prevent personal biases from affecting selection decisions. Website owners need to carefully examine which search engines they want to target. Next, you can use the Moz Local Tool to conduct a speedy search for NAP discrepancies. Google doesn't like using the word …

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Understand your website to generate your keyword goal

Some companies (Black Hats) will happily break the rules to get you to the top in the short term only for you to find you get caught with a Google Penalty that gets you kicked out of search results due to their methods. A new shift in SEO strategy, and …

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Bucket brigades based on metrics

If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. When marketing managers carefully design all of the steps taken up …

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Double Your Profit With These Tips on social media

The cost per customer helps to determine whether the same amount of profit could have been obtained for a lower cost. Personalization is one of the most talked about frontiers in search. Using competitors to establish position can be accomplished by contrasting the company's product against others. Google can detect …

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Use quality hosting and CDN

If you have over six links, it would be wise to simply use text links to keep your load time down. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go …

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I urge you to think about user generated content

Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks - Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. Introducing deviations could be counterproductive and could hinder (or confuse …

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Make keyword stuffing a priority

Taking the route of custom development has its advantages and disadvantages. The solution to this problem is exactly what you would expect: ensure that product descriptions fed to 3rd party sites are different than what is placed on your eCommerce website. and note the subtle differences. Add a video for …

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Is this the end of site submissions as we know it?

Tracking things like page views, bounce rate, and SEO, as well as likes and shares, can give you a sense of how well people and search engines receive your content. The best way that you are going to make your website rank in search engine results pages is to create …

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