Unheard ways to achieve success with doorway sites

Did you know that YouTube is considered a search engine and that it is the second most popular search engine after Google? The client mentioned above has done a good job of building out landing articles that target different industry options (Auto Franchises, Cleaning Franchises and so on). It's not …

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Sprinkle LSI Keywords

A large company may not be suitable for a small business because they outsource work to the lesser experienced staff. Google counts links from other websites as votes. So, when they're presented with two (or more) pages on the same topic, the page with the most links (i.e. votes …

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Carve out time for concentrating on authority sites

The original idea was that it was designed to run using a basic version of Google's articleRank algorithm. Some lasts a year or two. We woudl argue that you should conduct on and off-site SEO before you engage in any big budget marketing plays. You can read product reviews from …

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Segmentation by Geographic Location

What kinds of phrases are your competitors using throughout their websites? My solution: start a company in the United States and use a U.S. You've got to understand that authority, niche-specific and generic blogs that publish related content can do the same. As long as you can pay for …

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Want a thriving business? Focus on 301 redirects

What a mess! Different audiences prefer different types of content format, so expanding to more than just text is a smart move, especially considering that video content demand is on the rise! You wouldn't use a tone of voice for a website that sells shoes that's more consistent with a …

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The truth about search queries

Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners …

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Have you tried the Webmaster Help Forum for help on analysis

Google loves links. However, customers in the US want to buy in dollars whereas customers in the UK want to buy in pounds. The fact remains that knowledge of one's domain and the tools out there is vital to success. Google Images automatically generates a title and snippet to best …

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How to reinvent content without looking like an amateur

It was in 2011 when Google made it clear that speed matters a lot. It is the same even today. The speed of your site is important because it impacts the overall user experience. Once you've made your best efforts to remedy the problem, you can file a reconsideration request …

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Discover the connection between user experience rankings

You can eliminate sets of duplicate pages by consolidating them to a single URL using redirects or canonical tags. For example, in a worst-case scenario, if your host is accused of engaging in suspicious activity, it could reflect poorly on the authority of your site. Remember, earning rankings in Google …

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Is rich snippets a Google ranking signal?

Set mobile page scaling properties on each page so your pages are mobile-friendly. Once you've started your local SEO effort, the next stage is more aligned with the rest of SEO - creating content for your audience. In this case, we're looking to create content of interest to a local reader …

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Focus on ROI Instead of hits

If the agency shares some commonalities with the client's industry or geography, this can lead to unique insights. One of the most important optimisation measures for a slow-loading website is caching. In normal web browsing, once a web page is generated, elements of its data are stored or cached, so …

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When auditing your site, take time to think about blogs

You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that …

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Losing Focus on bread crumbs

To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience. 9 out of 10 people users make …

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Make it sufficiently broad in terms of CTR

Search optimization is not only reading and research, but also dabbling. If I can tell this, so can Google. If your headlines don't match your content, your pages might get buried for not being relevant. This means that organizations are not considering the human visitors that will read and navigate …

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Warning: These mistakes could destroy your html

Headings and sub headings are h1, h2, and h3 html tags. When Googlebot fetches a URL from the crawling queue by making an HTTP request it first checks if you allow crawling. The key to creating engaging and valuable content is doing some research on your target market to find …

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heading

Again, if you have a CMS, there's a plugin there for you! This type of cornerstone content allows you to build your site in a structured way that readers and search engines understand. Your evergreen pages can act as the main points of an outline that organizes your site content …

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More importance is given to backlinks

They won't kill your SEO campaign, but they won't help you either. PR brings these two aspirations together to form an interdependent relationship with mutual benefits. Getting screen time from visitors to a site depends on how well you know who you're trying to target and how much you can …

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So what if you have an existing site?

Google itself has repeated, time and time again, that posting links to your site is not the best way to increase your rank, and that instead, you should only focus on creating a great user experience. As an owner or stakeholder in a website, you must take the time to …

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The best advice I've listened to about ROI

As I mentioned before, HTML sitemaps exist as a page on your site, visible to both human visitors and search engine crawlers. Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to 'build …

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Apply these secret techniques to help with javascript

Knowing where to find good keywords and the proper way to work them into a website's copy is important, but it's only a small part of Search Engine Optimization process. A little known yet enormously effective strategy for improving the results from local search results is by using reviews to …

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Making sure you can access the new environment

Very rarely do customers purchase from you the first time they visit your site. Smaller hosting providers will often charge more for the domain name than you really need to pay. Let's be clear, though: there's never a guarantee of a page one or #1 rank, and with SEO guidelines …

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Specific is the new epic content

Google recommends creating valuable content for website users and not to focus on tricks such as hidden text or other unauthorized techniques. Pictures garner attention more effectively than words. Your organic traffic is the traffic that finds your site after performing a search, either using branded or non-branded terms. However …

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Using traffic estimation tools in conjunction with analytics

A good backlink originates from an authoritative site that covers your industry. If the site connected to your webpage includes relevant content and owns high domain authority (DA), a numerical value that represents a site's level of authority in the eyes of Google, your backlinks will be valuable for SEO …

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How does forums improve search rankings?

They hold the largest share of searchers-by far-and they tend to set the industry trends that every other search engine follows. If links to your pages are posted in a relevant conversation (or mentions of your brand name to a similar effect), you'll gain more domain authority, and you'll rank …

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Learn to do content like a professsional

When same-meaning close variants rolled out to exact match keywords last fall, the joke was that phrase match was more exact than exact match. It was only then that I realized the site had been hacked. E-Commerce websites such as Ebay can also submit product lists and promotions to viewers …

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Invest in gateway sites

Later in our list of SEO tricks, we'll go into more detail about YouTube as a search engine. But that is not true. Say that you have two versions of your page: one targeting UK readers with British English spellings, and one targeting US readers with American English spellings. A …

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Indicate the header in an HTML document by using javascript

Updates matter because they affect how search works in general, including how your site is displayed and how users interact with it. You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create …

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How to reinvent quality without looking like an amateur

Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. Use headings, lists, and bullets. Around 2009, Google began a major crackdown …

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