Can duplication really make a difference?

A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. Effective e-commerce sites feature customer-centric designs which allow individuals to …

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Start simple, but don't forget html

Breadcrumbs are typically located at the top of every page, just below the banner ads or navigational elements. Breaking down you content into short paragraphs makes it more digestible for your readers. As time goes on, most business websites accumulate content that gets outdated. The searches that people make online …

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Can you optimize your website for Google RankBrain?

They will provide both general and expert information; both quick research questions and purchase-intent queries. In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Keyword page density is a measure of the relative frequency of the word …

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Make sure your SEO checklist includes indexed pages for best results

But for the most part, comment-based links have no place in a modern campaign. Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. How do you ensure users have a positive experience? Unsurprisingly, larger companies tend to outspend smaller firms when it …

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Dealing with Google negativity in relation to inbound links

If you're only managing one site, there's another way to spot trends: by measuring specific pages versus rankings via spreadsheet. When you write a blog post and try to optimize it for keywords, it's great when you start to get regular ongoing traffic for those keywords. As a digital marketer …

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A do-it-yourself guide to indexed pages

Authority is partially calculated based on the quality and appearance of your site, but the bigger factor is the quantity and quality of links you have pointing to your site. Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize …

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You may be asked about link bait in your marketing interview

Find out how to verify a Google My business listing here. Discovering the optimal reach and frequency mix to accomplish the intended objectives without experiencing diminishing returns from extra ads should be the goal. If you don't follow the search rankings of your website and don't know how particular keywords …

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Are search volumes affected by dynamic pages

Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your content to be and, therefore, will rank your pages higher on search results. here are a handful of …

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Why have Google algorithms been so difficult?

Introducing too many variables can get confusing when tracking SEO progress. Google also uses social signals to evaluate your domain authority, so building a strong social media presence is crucial in your early stages. They could go the obvious route by posting spammy content, wrecking your title tags and meta …

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Let's follow keyword best practise

An authority website is a site that is trusted. It's trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. You must understand and promote the use of relevant schema vocabulary for products, events, offers, etc. What the heck is an algorithm? I'm …

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Things you most likely didn't know about authority sites

While designing a new house, don't you want to ensure that it's foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all …

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Hidden facts about organic links

Aligning a brand's message with an influencer's motivation will be the key to success. Advertisers believe product placements lead to increased awareness and positive attitudes toward the brand. For example, you may need to remove embedded text on your pages, or remove links that were built using suspicious sources. Knowledge …

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Find a good selection of websites using interesting static pages

This is how a site like Wikipedia ranks for pretty much everything under the sun. Many webmasters overuse certain keywords on their site (socalled keyword stuffing) and underuse related keywords. Human readers find such pages irritating and Google's spam filters look for these unnatural patterns and penalize them! There are …

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Informative details on improving h1 headers

Cultures view ideas and objects differently. Strategic Business Insights provides a popular classification of lifestyles using psychographic segmentation. A value proposition is a statement that tells consumers why your products or services are worth paying for. Instead of focusing on what you do or what you sell or why you're …

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Why I hate SEO campaigns

However, because all inbound links will support your domain authority and increase both your national and local ranks, it's unwise to limit yourself to only local sources. It's rarely a good idea to include more than one backlink in a single post-doing so makes your effort riskier in exchange for …

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External Ranking Factors

I offer a free initial website for my clients to get them started on improving their organic search results. To better understand what your audience wants to see on your pages, look to the search engine results page (SERP). The old method was one of percentage, making sure your targeted …

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Prioritise key messaging through analytics

Link building agencies have spent years building their businesses to master the art of link building. Hreflang for example. Like all things when it comes to building an effective SEO strategy research is key! Don't be afraid to check out your competitor's sites and other similar websites to see what …

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Clear and unbiased facts about text links

We woudl argue that you should conduct on and off-site SEO before you engage in any big budget marketing plays. Many SEO teams seek to locate individuals to share information and other facts about a brand. These conversations can guide you in the right direction when it comes to seldom-written …

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Rank Content in Google's Featured Snippet

These Google changes happened in 2011, when Google began to realize what was really happening. Keep refining your approach. Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not …

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Links, links, links!

Make your site tell the users' browsers to cache its elements. That way, when the users visit your site again, it will load much faster, since the elements are already there on their computers. It matters even more for mobile devices. Multiple links built on the same publisher will have …

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Its all about authority sites

A marketing firm (the reseller/client) will sell link building services or broad SEO services to an end client for a specified price. A backup approach could be to set URLs with session IDs to noindex, but this limits page-level link equity potential in the event that someone links to …

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Meaty meta descriptions may affect your 301 redirects tactics

We recommend a minimum of 300 words per page as a rough guideline for identifying pages that are lacking in content. Revenue and costs are normally easy to obtain, because many companies record these numbers for accounting purposes. In other words, in most purchase situations a consumer only considers brands …

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A few words on organic links

Would you feel comfortable trusting this content for issues relating to your money or your life? In SEO planning, instead of frequency, experts use opportunities to see (OTS) or the cumulative exposures achieved in a given time period. Mobile optimization, too, is important for both national and local rankings. You …

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Can blogs make a huge difference to search engine optimisation?

Think PowerPoint style, not essay. Check your indexed pages (using a site: search) & crawl your site to find duplicate content issues. Typically, people visit Google to help them solve a problem or they're looking for a specific product. During this phase we also perform tasks like keyword research (for existing …

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The worst advice I've heard about widgets

Putting the right keywords in the right places in your content can have a direct impact on rankings and traffic... Currently, the Knowledge Graph is restricted to a handful of categories of information, such as events, famous people, and works of art-you can see it as a small box off …

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Things to avoid when dealing with URLs

A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. A common myth is that keyword density is the major determinant of a webpage's Google search ranking …

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Measure and Improve by paying attention to analysis

Both options might be too much for the average small business owner, especially if your small company is still in startup mode. Yahoo! Rather than building any links directly on outside sources, you'll be calling upon your audience to do all the work for you. Choosing to be involved with …

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What's the story about white hat SEO

It's particularly important for links that only contain an image to have descriptive alt text so screen readers and search engines are able to understand what is being linked to. Semantic search is powered by a process called word-sense disambiguation. There's a score called "Domain Authority" that calculates how authoritative …

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The evolution of ROI in SEO

When users place keywords on their web page or within their meta tags over and over again in an effort to improve SERPs-search engines (like Google) actually discredit the value of the web page. If you think you have paginated content problems on your website, it can be a frightening …

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Having fun with duplication

Seeking help to write the letters and make improvements may be the best way. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? For other sites, it can mean the number …

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