If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. When marketing managers carefully design all of the steps taken up …

The cost per customer helps to determine whether the same amount of profit could have been obtained for a lower cost. Personalization is one of the most talked about frontiers in search. Using competitors to establish position can be accomplished by contrasting the company's product against others. Google can detect …

If you have over six links, it would be wise to simply use text links to keep your load time down. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go …

Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks - Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. Introducing deviations could be counterproductive and could hinder (or confuse …

Link to relevant pages. You can do it by choosing where to put links in your content, or you can also have your site automatically display relevant content in a sidebar. Put simply, copywriting is writing to persuade, convert, and sell. Have a more authoritative person write it. Don't try …

Taking the route of custom development has its advantages and disadvantages. The solution to this problem is exactly what you would expect: ensure that product descriptions fed to 3rd party sites are different than what is placed on your eCommerce website. and note the subtle differences. Add a video for …

At the end of the day, consumers want to feel like they're always interacting with something natural and real. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the …

The person who has the responsibility of managing the homepage's search performance should also have some level of influence. The broken links link-building strategy is perhaps the most neglected, most potent link building strategy. Use Google Search Console The most effective way of judging backlinks is manually visiting each one …

Besides keywords, what determines how well your pages rank in search results? Shared hosting is also known as virtual hosting. I always advice "Stick to basics", focus on getting real visitors and giving them a good experience while browsing your Website/blog. The opposite is also true.

Find a simple …

Tracking things like page views, bounce rate, and SEO, as well as likes and shares, can give you a sense of how well people and search engines receive your content. The best way that you are going to make your website rank in search engine results pages is to create …

Advertising offers an excellent venue to increase brand awareness. Heat maps can show how users scroll through your website and point out the parts they never even reach - and, therefore, don't interact with no matter what you put there. All of your basic on-page SEO factors like meta data, header …

You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords) are the best fit for what you do and if anybody out there is using them now. The goal of SEO …

Always strive for productive marketing tactics that prioritize valuable information and put the needs of visitors first. Once you've identified opportunities you'll want to decide on whether to create a new page from scratch or to make changes and improvements to one of your current web pages. Google is looking …

Getting screen time from visitors to a site depends on how well you know who you're trying to target and how much you can tickle them. Once you When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. We get …

Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If you want to see your web pages on Google's search result pages, Googlebot has to visit your pages first. After a year …

Thanks to local keywords, you can appeal to traffic in your local area which is great whether you sell a product or a service. Use the journalistic convention of the inverted pyramid, with the most important information at the beginning of each page. Matching - Existing and New Content Our approach …

Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very …

Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We're not going to talk about every SEO factor. This is because …

You never want to leave anyone (especially search bots) guessing what your content is about. That's why you need to name URL paths using easy to understand language that spells out the content precisely. Windows filenames are case-insensitive, whereas Linux filenames are case-sensitive. Tools like IFTTT are a great way …

There is no minimum amount of words or text to rank in Google. This is true especially for tech-savvy individuals. A 301 redirect is a permanent redirect from one URL to another. Whether you're switching domain names, restructuring your URLs (more on that in the next section), or consolidating content …

Optimizing for niche keywords helps to attain greater conversion rates. Research can also be automated in many ways. It's important to monitor the backlinks your site is accumulating Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic.

Base your …

To put it briefly, the best way to fix thin content is to expand upon it in the place it is most relevant and to organize it appropriately. Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back …

SEO or Search Engine Optimisation is the process of using keywords and relevant clear content to aid businesses move up search engine results pages. If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is …

The bottom line is to ensure that category pages are robust with both unique intro descriptions and sufficient product listings. Finding ways to influence the consumer purchasing process constitutes a vital marketing communications activity. If you don't know how to properly do it, then you are going to fail. In …

You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. In addition to link quality and volume, the anchor text being used …

Social media offers pathways to engage in two-way communications with consumers, at a point of purchase in a retail store, in their homes, or at their places of business. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject …

Your goal should be to create links to individual posts/pages along with those leading to your homepage. If you aren't at least moving in the direction with your content, then it's possible that your blogging efforts could actually be harming your website's overall rankings. For SEO to be successful …

Smartphones, tablets, and text-messaging systems have created a new landscape and nearly a new language. Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness. It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just …

This is the reason why the market gets increasingly competitive and big players get ahead. When looking at the SERP real estate in totality, you can see that organic results occupy most of the screen real estate. When launching a new website that replaces a previous version, use 301 Redirects …

A strategy on Facebook might not work so well on Twitter. Don't get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can't fool) themselves. In SEO …

Optimizing for niche keywords helps to attain greater conversion rates. Importance and relevance aren't determined manually (those trillions of man-hours would require the Earth's entire population as a workforce). Instead, the engines craft careful, mathematical equations-algorithms-to sort the wheat from the chaff and to then rank the wheat in order …

If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only mention them 3-5 times. Localising your search engine optimisation can offer a range of great rewards to your business. It can do more than …

SEO's journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. Only Google engineers know the secret google recipe …

At the very least, quarterly assessments are required. A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some …