Hidden facts about sitemaps

The problem is compounded on mobile devices, since Internet speeds are usually much lower, so you'll have to do double duty here. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by …

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Who else wants to be successful with metrics

If you're a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you're a relevant, trustworthy business. There …

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Proof That SEO Is Exactly What You Are Looking For

Header tags are HTML elements (H1-H6) used to identify headings. To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. Your keyword list should be a living document that you …

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Make LSI a priority

Duplicate content is your website's worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. I never block Google from working out my own content. When beginning an advertising program, deciding whether to use an in-house advertising group or an external advertising agency constitutes the …

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Warning: These mistakes could destroy your local search

The inert set holds the brands that the consumer is aware of, but the individual has neither negative nor positive feelings about them. Users often know what they want once they reach a site, and turn to in-site navigation to find their desired topic. Want ot find out how your …

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Turn your analysis into a high performing machine

When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. This makes it incredibly hard to attribute what is working and not working on campaigns. An advertising agency might have …

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Make Your Website More Friendly to Search Engines by considering webmaster tools

Functionally, growth hacking means exploiting search engine weakness - not human weakness - but philosophically it means identifying advancement and revenue opportunities quickly. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. In …

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Small but important things to observe about html

Developing a website that appeals to the audience in each country will be a key task. According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position's CTR was just over 10%. This scenario is …

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Is the use of temporary cloaking judged to be good practice?

The audience, mostly people with long experience in direct marketing, sat with either amused or annoyed expressions. Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it's long-form content. So, we focus on creating what we call "keyword …

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Unconventional knowledge about CTR that you won't find in books

Content quality is what will really change your ranking. Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. taking into account the content, the domain name …

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Understand Why Keyword Stuffing is Bad

Also remember to get ahead of your competitors. The Meta Author tag is optional to use for your website but we know that Google is using this tag to pass authority to specific content, influencing it's ranking in search results. Initially, your page rankings could be in a state of …

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Learn to do anchor text like a pro

Understanding media viewing habits in international markets constitutes an important part of a successful SEO program. Are they keywords related to my lead-generating content? Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can …

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Let's follow gateway sites best practise

Refusal to accept failure is where expensive mistakes happen, mainly because they are unnecessarily prolonged. Social media services like Twitter and LinkedIn are currently being indexed by most major search engines. I'm going to show you how to make sure that Google and other major search engines are reading the …

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The truth about ROI

Every time someone clicks on your ad, you pay the search engine. 90% of users only look at the first page of Google results, so if your site doesn't come up on the first page, you aren't reaching your full potential. How do mobile marketing systems enhance digital marketing programs …

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The latest trends in trust rank

At the same time, you also need to consider something called 'LSI' or 'Latent Semantic Indexing'. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms …

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Let's talk about search engine spiders

Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. At best they will …

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Why I hate quality

But would you rather set up your storefront on a backstreet in Davenport, Iowa or right in the middle of Times Square? Search engines are the key to making your site more than a fading mirage in the desert. Consider adding this to your terms when working with affiliates and …

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The hidden agenda behind search queries

It's important to have your keywords in titles, URLs, subheadings and body text. The marketing professionals involved in the communication process pay attention to each aspect of the communications model to ensure that every audience encounters a consistent message. A variety of studies support the idea that Google incorporate social …

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Avoid buzzwords and technical jargon

Use SEO strategies to build online visibility. Research your target audience - If you've ever tried to do anything in the dark, then you obviously know how difficult it can be - trying to do SEO without knowing who your target audience is, or what they want, is the exactly same. Google …

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Latest developments in scraping

Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by Bing, Google, and other search engines are reactions to deceptive marketing practices. The guidelines are as close as you will get to having a check list …

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Go the extra SEO mile

It is important that you do not misrepresent what is on the page. One hundred percent of searchers look at the first organic result, whereas only 50 percent look at the first paid result. The VALS (Values and Lifestyles) typology categorizes respondents into eight different groups based on resources and …

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