Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. Use headings, lists, and bullets. Around 2009, Google began a major crackdown …

If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn't? What if the traffic to your blog is (slightly) decreasing? What do you do? When a search engine spider crawls your website it cannot rate its design nor measure …

But for the most part, comment-based links have no place in a modern campaign. Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. How do you ensure users have a positive experience? Unsurprisingly, larger companies tend to outspend smaller firms when it …

Does the content provide insightful analysis or interesting information that is beyond obvious? To fortify their brands, the big industry players will also optimize their sites for the more (broad) popular keywords, irrespective of the conversion rate. If relevance is of utmost importance, this parameter is the one for you …

The conative component holds an individual's intentions, actions, or behavior. Are there any themes that people really seem to respond to? Similar to content farming, article spinning is a tactic used to create mass amounts of low-quality content. Meditation works for some; simply riding around in a car or a …

Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your content to be and, therefore, will rank your pages higher on search results. here are a handful of …

Monitor your KPIs to make sure the new website is performing well. Many consumers are searching for information and brands on their mobile devices. Every piece of information about a page can be turned into a long list of words. Ads at the beginning of the video result in more …

While designing a new house, don't you want to ensure that it's foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all …

This is how a site like Wikipedia ranks for pretty much everything under the sun. Many webmasters overuse certain keywords on their site (socalled keyword stuffing) and underuse related keywords. Human readers find such pages irritating and Google's spam filters look for these unnatural patterns and penalize them! There are …

Cultures view ideas and objects differently. Strategic Business Insights provides a popular classification of lifestyles using psychographic segmentation. A value proposition is a statement that tells consumers why your products or services are worth paying for. Instead of focusing on what you do or what you sell or why you're …

I offer a free initial website for my clients to get them started on improving their organic search results. To better understand what your audience wants to see on your pages, look to the search engine results page (SERP). The old method was one of percentage, making sure your targeted …

Link building agencies have spent years building their businesses to master the art of link building. Hreflang for example. Like all things when it comes to building an effective SEO strategy research is key! Don't be afraid to check out your competitor's sites and other similar websites to see what …

What this means for you is you need to truly understand your industry and who is killing it. There are many ways to do this, but you can start with tools like: Once the full list of unique backlinks has been generated, it's time to identify bad backlinks. New aggregators …

We woudl argue that you should conduct on and off-site SEO before you engage in any big budget marketing plays. Many SEO teams seek to locate individuals to share information and other facts about a brand. These conversations can guide you in the right direction when it comes to seldom-written …

Make your site tell the users' browsers to cache its elements. That way, when the users visit your site again, it will load much faster, since the elements are already there on their computers. It matters even more for mobile devices. Multiple links built on the same publisher will have …

A marketing firm (the reseller/client) will sell link building services or broad SEO services to an end client for a specified price. A backup approach could be to set URLs with session IDs to noindex, but this limits page-level link equity potential in the event that someone links to …

It's particularly important for links that only contain an image to have descriptive alt text so screen readers and search engines are able to understand what is being linked to. Semantic search is powered by a process called word-sense disambiguation. There's a score called "Domain Authority" that calculates how authoritative …

This person even said that more data is always better, even if you are adding bad data. The keywords you use must appear in the page title, the heading, and the image alt text. They must also appear in the content naturally without seeming forced. Get quotes from multiple providers …

Google has made it clear that purchasing links violates their quality guidelines. Bad content truly can do long-lasting damage to your website, brand and business. Most people access the internet from a smartphone rather than a desktop or laptop computer, especially younger individuals. It's tough to put this theory to …

My guess is that these strategies will eventually be discovered by Google, and that these shortcuts will then backfire on these experts and their clients, just like what happened with Google's algorithm release of Panda in 2011. Keep in mind that you don't need to think of Google as your …

Google Images allows you to filter results based on those available for reuse. But, content related to Christmas or Thanksgiving, may bring you traffic during those holidays, no matter the year. Is there any information that is incomplete or outdated on the current top-ranking pages? A better average time on …

The targets provide a sense of direction and prevent personal biases from affecting selection decisions. Website owners need to carefully examine which search engines they want to target. Next, you can use the Moz Local Tool to conduct a speedy search for NAP discrepancies. Google doesn't like using the word …

If you have over six links, it would be wise to simply use text links to keep your load time down. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go …

Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks - Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. Introducing deviations could be counterproductive and could hinder (or confuse …

The person who has the responsibility of managing the homepage's search performance should also have some level of influence. The broken links link-building strategy is perhaps the most neglected, most potent link building strategy. Use Google Search Console The most effective way of judging backlinks is manually visiting each one …

Besides keywords, what determines how well your pages rank in search results? Shared hosting is also known as virtual hosting. I always advice "Stick to basics", focus on getting real visitors and giving them a good experience while browsing your Website/blog. The opposite is also true.

Find a simple …

You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords) are the best fit for what you do and if anybody out there is using them now. The goal of SEO …

Always strive for productive marketing tactics that prioritize valuable information and put the needs of visitors first. Once you've identified opportunities you'll want to decide on whether to create a new page from scratch or to make changes and improvements to one of your current web pages. Google is looking …

Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If you want to see your web pages on Google's search result pages, Googlebot has to visit your pages first. After a year …

Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very …

Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We're not going to talk about every SEO factor. This is because …

To put it briefly, the best way to fix thin content is to expand upon it in the place it is most relevant and to organize it appropriately. Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back …

SEO or Search Engine Optimisation is the process of using keywords and relevant clear content to aid businesses move up search engine results pages. If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is …

The bottom line is to ensure that category pages are robust with both unique intro descriptions and sufficient product listings. Finding ways to influence the consumer purchasing process constitutes a vital marketing communications activity. If you don't know how to properly do it, then you are going to fail. In …

Your goal should be to create links to individual posts/pages along with those leading to your homepage. If you aren't at least moving in the direction with your content, then it's possible that your blogging efforts could actually be harming your website's overall rankings. For SEO to be successful …

This is the reason why the market gets increasingly competitive and big players get ahead. When looking at the SERP real estate in totality, you can see that organic results occupy most of the screen real estate. When launching a new website that replaces a previous version, use 301 Redirects …

SEO's journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. Only Google engineers know the secret google recipe …