The targets provide a sense of direction and prevent personal biases from affecting selection decisions. Website owners need to carefully examine which search engines they want to target. Next, you can use the Moz Local Tool to conduct a speedy search for NAP discrepancies. Google doesn't like using the word …

If you have over six links, it would be wise to simply use text links to keep your load time down. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go …

Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks - Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. Introducing deviations could be counterproductive and could hinder (or confuse …

The person who has the responsibility of managing the homepage's search performance should also have some level of influence. The broken links link-building strategy is perhaps the most neglected, most potent link building strategy. Use Google Search Console The most effective way of judging backlinks is manually visiting each one …

Besides keywords, what determines how well your pages rank in search results? Shared hosting is also known as virtual hosting. I always advice "Stick to basics", focus on getting real visitors and giving them a good experience while browsing your Website/blog. The opposite is also true.

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You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords) are the best fit for what you do and if anybody out there is using them now. The goal of SEO …

Always strive for productive marketing tactics that prioritize valuable information and put the needs of visitors first. Once you've identified opportunities you'll want to decide on whether to create a new page from scratch or to make changes and improvements to one of your current web pages. Google is looking …

Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very …

Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We're not going to talk about every SEO factor. This is because …

To put it briefly, the best way to fix thin content is to expand upon it in the place it is most relevant and to organize it appropriately. Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back …

SEO or Search Engine Optimisation is the process of using keywords and relevant clear content to aid businesses move up search engine results pages. If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is …

The bottom line is to ensure that category pages are robust with both unique intro descriptions and sufficient product listings. Finding ways to influence the consumer purchasing process constitutes a vital marketing communications activity. If you don't know how to properly do it, then you are going to fail. In …

Your goal should be to create links to individual posts/pages along with those leading to your homepage. If you aren't at least moving in the direction with your content, then it's possible that your blogging efforts could actually be harming your website's overall rankings. For SEO to be successful …

This is the reason why the market gets increasingly competitive and big players get ahead. When looking at the SERP real estate in totality, you can see that organic results occupy most of the screen real estate. When launching a new website that replaces a previous version, use 301 Redirects …

SEO's journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. Only Google engineers know the secret google recipe …