Take care when dealing with content

Again, it's a good trigger to reach out and remove them. Content is essential for attracting backlinks to your domain. In addition to penalizing sites for using inappropriate optimization techniques, they've simultaneously enhanced the search experience for those browsing the web. Only 16 percent of internet users read an article …

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Using domain authority strategies like the pros

Either way, you're contemplating how much SEO costs-or should cost. Search engine optimization is a thing that must be embraced by all website owners who would like for their sites to rank higher on search engines. Having an organic and paid search listing has established to boost the total web …

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Reasons that marketers love quality

Social publishing isn't just about getting eyes on your latest and greatest pieces-it can also be a way to revitalize an older piece that has lost momentum, or make sure all your followers see all your content at some point in time. Each meta description should be uniquely crafted and …

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Tightening up on link building

If you're pursuing SEO yourself, you'll inevitably hear of Google's SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And if you're doing SEO on your own you may read about a foolproof method to achieve rankings, just to find out …

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More focus is put on search engine spiders

If your business is in the UK and you are selling into the US you could be going home just as the US traffic starts so you will need to consider how you handle customer service from an international perspective. Never sell yourself short and never assume anyone knows your …

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The meta keywords tag is not a ranking consideration

However, the search engines want webmasters to label paid links with a no-follow tag, which means ranking power is not passed through the links. Don't just link to one or two sources all the time. Remember, for the massive tangible transition from the set of keywords in a search engine …

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Severity and Vulnerability

As a result of the update, you're ranking lower. Bad SEOs look to 'gurus' for advice and guidance. If a company is willing to resort to such low-quality cheap tactics for their advertising, they're probably willing to pull a similar stunt in their link building process. You'll see the page …

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Is this the end of keywords as we know it?

The lack of knowledge about these brands usually eliminates them as alternatives. Experienced agencies, on the other hand, may already have well-established connections. People who come to your website must find it easy to look for relevant information and the search feature can help with this. The open source community …

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Interesting facts I bet you never knew about web portals

Even if the Page load speed wasn't a ranking factor it's still important if you are serious about delivering the best quality to your readers. While hardly a normal standard deviation from mean performance in the conventional sense, self-reporting by the application is actual rather than trending in comparison with …

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The tightening up of topical trust flow

Data analysis works in concert with the creative elements to aid the practitioner in navigating the decision-making process. Make no mistake, negative SEO is a severe threat to your website and can decimate years of search efforts within a few days. Just don't use this to try and cover up …

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Design + web crawlers = Greatness

Bad content truly can do long-lasting damage to your website, brand and business. Deepen coverage at each level before moving up. A detailed overview of your website (website analysis) and how your website ranks on Google are the first steps. Cut corners on this one at your own peril.

Is …

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Study your competitors' linking profile

Utilizing a combination of both video and slideshow (if executed correctly) would make for a significant uplift in time on page and interactive metrics. Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content …

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Discover the connection between user experience site submissions

Local SEO services can help any kind of industry, from a small craft store in town to an obscure restaurant in a city alleyway. This marketing strategy doesn't just work for retail and hospitality businesses either, but can drastically help to attract attention to your service business as well. If …

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Ridiculous rules about quality

The secret is getting the person to think beyond the advertisement and picture the scene being simulated. Diversity is valuable here too; don't backlink using any one strategy exclusively. Don't skimp on link placement standards. Google and other search engines also use the text of the URL of the page …

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Apply these secret techniques to assist with long tail search

I'd rather have a more relevant link with low authority. I'd hope that was better for traffic, but I'd not really expect it to have the same effect on rankings as a higher authority link with lower relevance. It's almost not a choice; it's a way of thinking. Buzz marketing …

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Lets look at our approach to keyword stuffing

Affective strategies should elicit emotions that lead the consumer to act, preferably by buying the product and subsequently by affecting the consumer's reasoning process. With all of the Google Panda updates, it is extremely important that your content is unique and relevant. Since the ascent of Google as the world's …

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The tightening up of index

Your content, whether it's a guest post or a comment, should be interesting and engaging to the people reading it, and should explain why you're providing the link as part of it. Market segmentation (dividing your market into smaller sets of prospects who share certain characteristics) takes many different forms …

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Remember that walled garden sites make the web go round

Each one can slow your website down, or conflict with one another and cause problems with certain browsers or device types. If you can supplement some of these services on your own, consider supplementing them. Keywords should appear in important on-page elements like the page title, heading, image alt text …

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The secret to finding world class tools for rankings

Its most recent iteration, 3.0 in October of this year, pushed those changes even further. In an effort to improve the overall quality of their results, Google and the other engines have made many adjustments to the way they index and rank web content. Optimization is the key to …

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More focus is put on analysis

Every city has skyscrapers and buildings that require a solid foundation to sprout. So how do you determine your competition? What should you be looking for? Content quality, content amount, and website information are all factors in your Page Quality Rating. A title tag describes what your domain is all …

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Audit your content and identify top-performing pages

Even if you get to the top spot on the Google searches that you care about, your job isn't done. One of the best means to gain entity popularity is to produce content that is highly relevant to the target audience. People have been claiming that the "death" of SEO …

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Can I use mobile-friendly to help rank my site?

Search engine experiences are becoming increasingly personalized. That's why it's important for businesses to focus on long-tail and location-based keywords-so that audiences can find your company based on the exact value and service that you provide. The search or query interface is your door to the SERPs. Google doesn't care …

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Digital experiments: Channel testing and keywords

By spring 2013, Facebook and Google+ added hashtags. Content quality can affect your campaign in a number of different ways; content quality can indirectly affect the strength of your link, it can affect which publishers accept you, and it can even determine whether your link stays in place or gets …

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Beginner's guide to web portals

If you have a large website, or one that features a large amount of dynamic data, like an ecommerce website, find ways to semantically code your tags. Give every page a unique title ? this might seem daunting when trying to scale across hundreds or thousands of pages, but CMS and …

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Types of site changes brought on by plugins

Effective marketing demands it. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. If you're waiting to get some backlinks organically from other bloggers then you should stop …

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The death of user generated content

In practice, most directories have an internal search facility and use back-up info from one or more of the search engine indexes; and many search engines incorporate site details from one or more of the directory databases. Is the author of your content a recognized expert in your field? Then …

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Building a strong online presence isn't easy

With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. Many webmasters overuse certain keywords on their site (socalled keyword stuffing) and underuse related keywords. Human readers find such pages irritating and Google's spam filters look for these unnatural patterns and penalize them …

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Repurpose old link research

Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very …

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Unlocking the mystery of 301 redirects

Think of it like a roadmap that makes it easier for search engines to crawl and index your site. There are some tools and strategies we can use here to make sure we get a good selection of keywords together. When users come back, this means more traffic and clicks …

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Finding Long Tail Keywords

However, keywords still have a power of their own, giving you shorter, more precise phrases to work with, more trackable results, and generally higher potential volume. Use bullet lists. You need to look at your website's analytics to see what actually happens there. You want people to trust in your …

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