Utilizing a combination of both video and slideshow (if executed correctly) would make for a significant uplift in time on page and interactive metrics. Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content …
more ...Local SEO services can help any kind of industry, from a small craft store in town to an obscure restaurant in a city alleyway. This marketing strategy doesn't just work for retail and hospitality businesses either, but can drastically help to attract attention to your service business as well. If …
more ...The secret is getting the person to think beyond the advertisement and picture the scene being simulated. Diversity is valuable here too; don't backlink using any one strategy exclusively. Don't skimp on link placement standards. Google and other search engines also use the text of the URL of the page …
more ...Affective strategies should elicit emotions that lead the consumer to act, preferably by buying the product and subsequently by affecting the consumer's reasoning process. With all of the Google Panda updates, it is extremely important that your content is unique and relevant. Since the ascent of Google as the world's …
more ...Some organizations choose to silo web development from marketing, which is a mistake. It's not enough to merely make changes to your site as it exists today. Clicking on a link embedded in a site or social media message can still exert a positive influence on other factors, including brand …
more ...Your content, whether it's a guest post or a comment, should be interesting and engaging to the people reading it, and should explain why you're providing the link as part of it. Market segmentation (dividing your market into smaller sets of prospects who share certain characteristics) takes many different forms …
more ...Each one can slow your website down, or conflict with one another and cause problems with certain browsers or device types. If you can supplement some of these services on your own, consider supplementing them. Keywords should appear in important on-page elements like the page title, heading, image alt text …
more ...Every city has skyscrapers and buildings that require a solid foundation to sprout. So how do you determine your competition? What should you be looking for? Content quality, content amount, and website information are all factors in your Page Quality Rating. A title tag describes what your domain is all …
more ...Search engine experiences are becoming increasingly personalized. That's why it's important for businesses to focus on long-tail and location-based keywords-so that audiences can find your company based on the exact value and service that you provide. The search or query interface is your door to the SERPs. Google doesn't care …
more ...By spring 2013, Facebook and Google+ added hashtags. Content quality can affect your campaign in a number of different ways; content quality can indirectly affect the strength of your link, it can affect which publishers accept you, and it can even determine whether your link stays in place or gets …
more ...Effective marketing demands it. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. If you're waiting to get some backlinks organically from other bloggers then you should stop …
more ...In practice, most directories have an internal search facility and use back-up info from one or more of the search engine indexes; and many search engines incorporate site details from one or more of the directory databases. Is the author of your content a recognized expert in your field? Then …
more ...With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. Many webmasters overuse certain keywords on their site (socalled keyword stuffing) and underuse related keywords. Human readers find such pages irritating and Google's spam filters look for these unnatural patterns and penalize them …
more ...Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very …
more ...However, keywords still have a power of their own, giving you shorter, more precise phrases to work with, more trackable results, and generally higher potential volume. Use bullet lists. You need to look at your website's analytics to see what actually happens there. You want people to trust in your …
more ...Keywords also help to define what your content is all about. The first benefit you'll likely notice is the money you'll save by doing things yourself. It occurs during any stage in the communication process. In turn, you might perhaps do better in Search.
The problem is compounded on mobile devices, since Internet speeds are usually much lower, so you'll have to do double duty here. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by …
more ...When you post a link, it's important to make sure it is relevant to the conversation. These tools are extremely useful when looking how to optimise your existing website or blog. Search engines crawl images in a similar way, so inserting some relevant keywords while accurately describing the image will …
more ...Duplicate content is your website's worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. I never block Google from working out my own content. When beginning an advertising program, deciding whether to use an in-house advertising group or an external advertising agency constitutes the …
more ...When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. This makes it incredibly hard to attribute what is working and not working on campaigns. An advertising agency might have …
more ...Keywords and link building are no longer as impactful as they once were; now, it's all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The "bots" that determine your site's search engine ranking …
more ...Functionally, growth hacking means exploiting search engine weakness - not human weakness - but philosophically it means identifying advancement and revenue opportunities quickly. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. In …
more ...The audience, mostly people with long experience in direct marketing, sat with either amused or annoyed expressions. Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it's long-form content. So, we focus on creating what we call "keyword …
more ...Every website page, including your blog, should have at least one call-to-action above the page's fold -- in other words, don't make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating an internal link on your website to a specific landing …
more ...Understanding media viewing habits in international markets constitutes an important part of a successful SEO program. Are they keywords related to my lead-generating content? Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can …
more ...Refusal to accept failure is where expensive mistakes happen, mainly because they are unnecessarily prolonged. Social media services like Twitter and LinkedIn are currently being indexed by most major search engines. I'm going to show you how to make sure that Google and other major search engines are reading the …
more ...In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of …
more ...At the same time, you also need to consider something called 'LSI' or 'Latent Semantic Indexing'. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms …
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