Your content, whether it's a guest post or a comment, should be interesting and engaging to the people reading it, and should explain why you're providing the link as part of it. Market segmentation (dividing your market into smaller sets of prospects who share certain characteristics) takes many different forms …

Social acceptance comes from believing that other individuals including family and friends who purchased the same brand are likely to accept the choice. While the Meta keyword and Meta description tags aren't used as a ranking factor, Meta tags do still continue to have a use when it comes to …

If you have a large website, or one that features a large amount of dynamic data, like an ecommerce website, find ways to semantically code your tags. Give every page a unique title ? this might seem daunting when trying to scale across hundreds or thousands of pages, but CMS and …

Effective marketing demands it. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. If you're waiting to get some backlinks organically from other bloggers then you should stop …

In practice, most directories have an internal search facility and use back-up info from one or more of the search engine indexes; and many search engines incorporate site details from one or more of the directory databases. Is the author of your content a recognized expert in your field? Then …

Mini-applications embedded in a banner ad, or widgets, enable a consumer access to some form of dynamic content provided by an external source other than the company where the ad resides. As we can see, both on-page and off-page of the optimization, social media share, website architecture, and many other …

Think of it like a roadmap that makes it easier for search engines to crawl and index your site. There are some tools and strategies we can use here to make sure we get a good selection of keywords together. When users come back, this means more traffic and clicks …

Google's search bots and individual users may be confused when they see multiple domains for what appears to be one master brand. I'm happy to share some ways to work more of them into your content strategy. You've launched your new website, ready to welcome crowds of new customers. But …

More than one domain on the same C-Block indicates ownership by the same party. When we develop back-links, publish visitor content, or basically promote on a website, we want well-known websites because these are the ones that will work. The downside is, of course, that most publishers won't accept content …

When approaching someone with a link building request, the worst thing you can do is string them along. The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content …

The problem is compounded on mobile devices, since Internet speeds are usually much lower, so you'll have to do double duty here. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by …

And guess what? You don't have to remember or even know all of the factors that influence SEO. You need to learn about what is important and why it matters. Once you have that down, the rest of the details fall into place. Study keywords - not actual content - of your …

When you post a link, it's important to make sure it is relevant to the conversation. These tools are extremely useful when looking how to optimise your existing website or blog. Search engines crawl images in a similar way, so inserting some relevant keywords while accurately describing the image will …

Well this is where things get complicated. Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose …

In my experience, the most important thing that makes content convert is having it be specific to your niche. As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). It takes more than a well optimized website for …

Duplicate content is your website's worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. I never block Google from working out my own content. When beginning an advertising program, deciding whether to use an in-house advertising group or an external advertising agency constitutes the …

When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. This makes it incredibly hard to attribute what is working and not working on campaigns. An advertising agency might have …

Functionally, growth hacking means exploiting search engine weakness - not human weakness - but philosophically it means identifying advancement and revenue opportunities quickly. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. In …

When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. However, using Google Suggest to help find frequently searched …

Developing a website that appeals to the audience in each country will be a key task. According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position's CTR was just over 10%. This scenario is …

The audience, mostly people with long experience in direct marketing, sat with either amused or annoyed expressions. Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it's long-form content. So, we focus on creating what we call "keyword …

By using it on your blog we are sure that you will always hit the bullseye with every piece of content you create. According to AdWeek, Facebook's popularity comes from a blend of sheer size, record of publishing useful content, and the extent of consumer interaction available. Organize headlines (for …

Not all backlinks are good. Oftentimes, separate "review pages" are created to host all reviews for particular products, yet some (if not all) of the reviews are placed on the product pages, themselves. However, it's expensive - we'll be discussing influencer marketing in detail later in this book. Mobile marketing is …

Also remember to get ahead of your competitors. The Meta Author tag is optional to use for your website but we know that Google is using this tag to pass authority to specific content, influencing it's ranking in search results. Initially, your page rankings could be in a state of …

The Disavow tool is part of Google Search Console (formerly Webmaster Tools) that allows websites to discount the value of an inbound link, helping to prevent against link-based penalties. But you can get a sensational return through intelligent-ideas, hard work and an honest approach. Brands carry both tangible and intangible …

Understanding media viewing habits in international markets constitutes an important part of a successful SEO program. Are they keywords related to my lead-generating content? Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can …

Refusal to accept failure is where expensive mistakes happen, mainly because they are unnecessarily prolonged. Social media services like Twitter and LinkedIn are currently being indexed by most major search engines. I'm going to show you how to make sure that Google and other major search engines are reading the …

Over the past 10 years, search has gotten a whole lot better. If you've been in the industry long enough, you remember the days of keyword stung articles and link building. Keep the most important information above the fold - that is, keep it above the part of the page that …

However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. Utilizing outreach techniques is a great way to get your content out into the world. A Private Blog Network (PBN) is a network …

Heck, you can even hire someone now to put it on his shaved head. Although there are many ways to improve site speed, image compression can typically make an immediate impact. You can also carry on creating additional content for your users to read and share; maintaining a blog is …

At the same time, you also need to consider something called 'LSI' or 'Latent Semantic Indexing'. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms …

But would you rather set up your storefront on a backstreet in Davenport, Iowa or right in the middle of Times Square? Search engines are the key to making your site more than a fading mirage in the desert. Consider adding this to your terms when working with affiliates and …

While there's no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. It's important to monitor the backlinks your site is accumulating Focus on your customers, and take the right logistical steps to make …

Use SEO strategies to build online visibility. Research your target audience - If you've ever tried to do anything in the dark, then you obviously know how difficult it can be - trying to do SEO without knowing who your target audience is, or what they want, is the exactly same. Google …

You can hire PHP developers reasonably quickly, and you can be sure that if at some point you require additional PHP development, the resources will be there. I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want …

Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer a user's questions If users cannot access your page due to …

To generate any significant clicks from search engines, your site needs to be listed in the top five Google results. Failure is always OK, but ignoring the results and reasons for it are not. Your SEO strategy might include links to other websites or pages within your own website. Sometimes …

Forget dense blocks of text with no images. Instead, create content with lots of headers, that's well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff …

Yes, in a vacuum having 10 pages versus having 2 pages is a good thing. Personalization is one of the most talked about frontiers in search. Title tags and meta descriptions are important elements of your website's content. The title tag and the meta description tags should include keywords relevant …

If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? Getting screen time from visitors to a site depends on how well you know who you're trying to target and how much you can …